Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2019
    [artist] => Lowey Bundy Sichol
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/hpc_9781328530639_270.jpeg
    [titleId] => 14816850
    [isbn] => 9781328530639
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => From an Idea to Nike
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 128
    [children] => 1
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Lowey Bundy Sichol
                    [artistFormal] => Sichol, Lowey Bundy
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => C. S. Jennings
                    [artistFormal] => Jennings, C. S.
                    [relationship] => ILLUSTRATOR
                )

        )

    [genres] => Array
        (
            [0] => Basketball
            [1] => Biography & Autobiography
            [2] => Business & Economics
            [3] => Careers
            [4] => Juvenile Nonfiction
            [5] => Sports & Recreation
            [6] => Track & Field
        )

    [price] => 1.94
    [id] => 14816850
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => From an Idea to Nike is a fully illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
    [url] => https://www.hoopladigital.com/title/14816850
    [pa] => 
    [series] => From an Idea to
    [subtitle] => How Marketing Made Nike a Global Success
    [publisher] => HarperCollins
    [purchaseModel] => INSTANT
)