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* Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of...
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The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing,...
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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
•Researching your client and your audience
•What makes an ad successful
•Getting the audience's attention in a crowded marketplace
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64) Sheets
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Minimalist poetry for maximalist times.
“Sheets: Typewriter Works” extends the minimalist explorations of Cameron Anstee's first collection, “Book of Annotations”. Prompted by receiving the Olivetti Lettera 30 typewriter that belonged to poet William Hawkins after his death in 2016, the works in this book explore how small poems operate through the freedoms and constraints of the typewriter as both a decaying machine and a mode of composition....
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The only thing that should be fat on your job is your paycheck.
There is a "huge" worldwide obesity problem. While fads and quick-fix diets abound, they fail to address an important question in weight gain today: is your job making you fat? The answer is "Yes."
This bold assertion is based on a great deal of global research that continues to confirm a compelling relationship between working and weight gain. The powerful link between the workplace...
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The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury,...
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In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.
This pioneering work provides designers, art directors, professors, students, and more with a unique approach to successful, persuasive design. Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes...
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This updated edition of the much-heralded classic of page design offers surefire ideas and inspiration to anyone stuck with the task of designing cutting-edge printed material. This book is a collection of more than 2,000 visual "idea generators"-illustrations and line art-that visualize the various abstract problems that page editors encounter.
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Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334...
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Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present-from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies)....
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"Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going."-Steven Heller, from the Introduction. How do popular culture and graphic...
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A treasure trove of lettering styles and decorative elements, this handy reference offers an abundance of eye-catching alphabets, numerals, ribbons, borders, flowers, banners, and other easy-to-trace embellishments. With this guide, it's easy to add a personal touch-humorous, dramatic, or romantic-to any handwritten message or meditative journal.
Hundreds of ornaments, all of them hand-drawn by the author, include dozens of alphabets and numerals....
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The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.
Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on diversity, equity, and inclusion in the aftermath of...
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The thrill of victory-the agony of defeat. We're not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking-and sometimes hilarious-mistakes they have made and talk about how they were able to grow from the experiences. Self-delusion, over commitment, procrastination-they're...
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Design students today are more visually literate than ever before, and their learning style naturally favors the visual over the textual. So why should they learn art and design theory from a traditional textbook? The only guide of its kind, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing and accessible format. With hundreds of illustrations and minimal text, this primer was created with visual...
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How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their...
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Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming...
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Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host...
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Typography is your design's voice and the most powerful tool you have to communicate with your readers. Learn how to wield type with care and wit: how to evaluate typefaces, consider technical constraints, create flexible typographic systems, and put together your own collection of favorite faces.
Jason Santa Maria wants you to see type beyond code or flourishes. You'll discover how typography shapes the way we read and how you can adapt the craft's...
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Feeling uninspired? If you're a creative professional-or just someone who'd like to be more creative in your work and daily life-look no further than Designers Don't Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe's elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality...
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