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You will undoubtedly recognize quite a few of the products featured in this book-the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file, Kikkoman soy sauce bottles, the Kodak Instamatic, the Polaroid SX-70, the SONY Walkman, the Apple MacIntosh, and the Dyson air-multiplier.
Maybe they were part of your childhood or represent your ideal in...
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This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to "trade up" in some areas — to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: "New-Luxury"....
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Pencils You Should Know traces the evolution of pencils over time and across the globe. From the humble, handcrafted pencil of the 19th century to the novelty writing implement of the 1990s, each object in this book tells a different story.
This book features a selection of 75 modern and vintage pencils curated by pencil powerhouse Caroline Weaver, owner of legendary New York pencil emporium CW Pencil Enterprise. Pencil fanatics will find old favorites...
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Summary of The Third Wave by Steve Case Includes Analysis
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The Third Wave relates AOL co-founder and former CEO Steve Case's reflections on his career and the future of the technology industry in America. Part memoir, part analysis of the industry, The Third Waveis also a cautionary tale to would-be entrepreneurs who believe the culture of solo founders and tech disruption will always be valued in the future. The book is named for futurist...
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The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and Powerful Business Concept".
This complete summary of the ideas from Edward de Bono's book "Simplicity" shows how most consumer products are too complex for customers, who become frustrated by long instruction booklets; the same can be said for other processes and products. In his book, the author explains the value of simplicity: it saves time and money, allows freedom and...
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How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing...
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Have you ever tried to explain what quality is? Let's say you know perfectly well how to develop a quality product, but your arguments are undermined all the time by fragmented details. Time and again you have to step back to sort out the details, in order to make a renewed attack. But somewhere along the debate you get stuck. The details never get sorted out. There are too many of them, and you don't share their definitions. After an hour or two...
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Iconix is a comprehensive collection of iconic product design objects, chronologically organized from the beginning of the Industrial Revolution to the present. Each spread of this richly illustrated book showcases the author's representation of the chosen design, expressing its essence and capturing its spirit. In the introductory text, he shares his concept of the term iconicity to help the reader understand what makes these products stand out and...
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Your relationships with your "smart" products are about to get a lot more personal.
Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits.
But...
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Transport yourself to the global capital of cool with this ultimate guide to Japanese pop culture!
Are you crazy about Japanese manga, anime, video games, cosplay, toys and idols? If so, this book is for you! Whether you're planning a trip to Japan, have a severe case of wanderlust, or are just fascinated by its culture, let Otaku Japan transport you to the capital of cool.
In this practical travel guide, over 450 iconic shops, restaurants, cafes,...
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Facing especially wicked problems, social-sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health...
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The internet was supposed to connect us to endless possibilities. So, why do we, keep ending up browsing the same old sites and bestseller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital opportunity to grow.
Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world's biggest brands, offers an actionable...
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Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book,...
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Great ideas don't just happen. Innovation springs from creative thinking-a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas.
In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how...
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The must-read summary of Lori Greiner's book: "Invent It, Sell It, Bank It: Make Your Million-Dollar Idea into a Reality".
This complete summary of the ideas from Lori Greiner's book: "Invent It, Sell It, Bank It" gives a step-by-step guide on how to take a new product to market and turn your idea into a reality. According to Greiner, these steps must be accompanied by seven fundamental characteristics and hard work. If you have all of these things...
76) Brilliantly Bad
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A miscellany of actual patents for wonderfully bizarre inventions, “Brilliantly Bad” is a salute to what the human mind can achieve — even if it probably shouldn't. This collection of the strangest ideas ever patented, ranging from the bizarre and baffling to the *oh so close* to genius, is a true celebration of human ingenuity in all its (occasionally) pointless glory. INVENTIONS INCLUDE: • A coat that doubles as a urinal • A musical condom...
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This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment.
Added-value of this summary:
• Save time
•...
78) The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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An unstoppable business revolution is under way--and it is Agile. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement has helped companies both large and small learn to connect everyone and everything . . . all the time. With rapidly evolving consumer needs and technology that is that is being updated quicker than ever before, businesses are recognizing how vitally essential it is adapt. And adapt quickly....
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This third volume provides an executive overview of Product Lifecycle Management (PLM), and details the roles that executives play in PLM initiatives. This book also explains why PLM emerged, why it is so important, the principles of PLM strategy, and the typical steps in a PLM initiative. Throughout the book, the author presents examples and cases studies, demonstrating the various roles of executives in PLM initiatives. The coverage is informed...
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