Catalog Search Results
Author
Language
English
Formats
Description
It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!
Weaving hacks, tips, idea starters, and more,...
Author
Language
English
Formats
Description
The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
Author
Language
English
Formats
Description
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and...
Author
Language
English
Formats
Description
Caveat venditor-let the seller beware
While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they...
Author
Language
English
Formats
Description
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and...
Author
Language
English
Formats
Description
Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies.
In this no-holds-barred volume, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise. A veteran...
Author
Language
English
Formats
Description
The marketing playbook for the Subscription Economy, now in its 3rd edition. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small...
Author
Language
English
Formats
Description
Today's shopping culture is turning the shopper into a zombie-and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase...
Author
Language
English
Description
Step by Step manual to learn Marketing, Advertising, and Public Relations
Key Features
● Basics of Visual Social Marketing
● Impact of Visual Social Marketing
● Social Media Marketing strategies
● Simplified English especially suited for an Indian audience
● Concepts explained with the help of relevant figures, diagrams and examples
● Exercises for readers at the end of each section
Description
The book on visual social marketing starts...
Author
Language
English
Description
Unlock the Power: "Email Marketing Success" is your key to unrivaled digital success. In a world dominated by social media, email marketing stands out as a dynamic force.
• Cutting-Edge Tactics: Stay ahead with personalized and segmented strategies that captivate your audience.
• Mobile Mastery: Learn how to dominate smartphones, where personalized content reigns supreme.
• Unbeatable ROI: Discover why email marketing delivers unmatched...
71) List Building Strategies: Proven and Effective Ways to Build an Email List Without Spending a Lo
Author
Language
English
Description
Proven And Effective Ways to Build an Email List Without Spending a Lot of Money
Are You Struggling to Get a Handful of Reliable Customers? Want To Solidify Your Place in The Market by Building Your Email List? Do You Want to Create Instant Traffic and Gain Exposure to Targeted Leads? What's inside: Save thousands of precious dollars by creating a huge email campaign without writing a single word yourself. Solidify your place in the market by building...
Author
Language
English
Description
Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission....
Author
Language
English
Description
In today's rapidly evolving business landscape, understanding the language of marketing is essential for success. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' book is your ultimate guide to navigating the complex world of marketing terminologies. Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts....
Author
Series
Language
English
Description
Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money...
Author
Series
Language
English
Description
Link. Rank. Profit.
The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:
**Execute a link audit and competitor...
Author
Language
English
Description
Make Money Now: Basic Marketing Techniques You Should Know is a manual that will teach you how you can market yourself and your business effectively. In our modern world, things have become more competitive. If you want to beat the competition, then you must know the ins and outs of marketing - and more importantly, you should be able to make it work for you. In every business setup, marketing plays a very important role to your success. Even if you...
Author
Language
English
Description
In today's rapidly evolving business landscape, traditional marketing approaches fall short in meeting the demands of modern consumers. "Agile Marketing Made Easy" offers a practical and comprehensive guide to embrace agility in marketing. Whether you're a marketing professional or a business leader, this handbook equips you with the tools and strategies to transform your marketing efforts and drive success. Key Features:Learn the core principles...
Author
Language
English
Description
Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.Whether youʼre a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable...
79) Cash Machines
Author
Language
English
Description
"Cash Machines" is a comprehensive guide that unveils the secrets and strategies of building profitable income streams online. Whether you're a seasoned entrepreneur or a beginner looking to make money online, this book provides you with practical insights and actionable steps to create your own cash machines. From affiliate marketing and e-commerce to online courses and digital products, you'll discover proven methods to generate consistent income...
Author
Language
English
Description
If you are not promoting your company aggressively online in 2021, you are wasting money.
Service Blog from Ahrefs It can be almost any type of content (video, infographic, blog post, long-form guide, SlideShare, etc.), but as discussed previously, the primary objective is always to draw backlinks.
Linkable Assets From Ahrefs That Produce Over 1000 Backlinks.
The following are some possible strategies for accomplishing this: Magnets composed of...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request