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Author
Language
English
Description
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • Predict, monitor, and measure the success of campaigns...
42) Le commerce mobile: Construire une stratégie commerciale adaptée aux nouveaux comportements d'achat
Author
Series
Language
Français
Description
Un guide pratique et accessible pour maîtriser le commerce mobile !
Pour un nombre croissant d'entreprises, la vente en ligne n'est plus perçue comme une menace, mais bien comme une opportunité. Après la création des premiers sites de vente sur Internet, c'est au tour du volet mobile du commerce en ligne de se développer grâce à l'essor des smartphones et des tablettes. Le mobile change le rapport des clients aux produits et services en modifiant...
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English
Description
Marketing is an essential part of every business these days.
Gone are the days when there were door-to-door marketers introducing new products to customers. The internet has enabled people to become aware of all types of products, services and price. They cannot be cheated at any time. You have to beware while marketing your company on any platform. Social media is now considered to be the best marketing tool for all the businessman and companies....
Author
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English
Description
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that...
45) Affiliate Marketing for Beginners - Learn to Make Money With Affiliate Marketing and Build Your Onli
Author
Language
English
Description
Learn To Make Money With Affiliate Marketing And Build Your Own Online BusinessTens of thousands, if not hundreds of thousands, of eager affiliate newcomers just like you.... And the majority of them GIVE UP. Don't let what happened to them become your fate. Earning a LIVING MIDDLE CLASS WAGE online is not by chance. You don't get lucky. It does not happen at random. Unfortunately, far too many would-be millionaires end up playing the online affiliate...
Author
Language
English
Description
Your SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better... and you're right, "it" can be a lot better.
Doing "it" right is simple in theory, but few companies have been able to do "it." The secret to "it" is to get SEO done right the first time, by the right people, at the right time.
Easier said than done? Well, yes and no. It is nearly impossible to achieve...
47) Guía de Criptomonedas: La Guía Completa de Cómo Invertir y Crear Ingresos Pasivos con Criptomoned
Author
Language
English
Description
¿Te gustaría tener una nueva fuente de ingresos pasivos que te permita ganar dinero mientras duermes?
La mayoría de la gente no se ha percatado todavía del potencial que tienen las criptomonedas para cambiar la economía global. Tan solo los inversionistas más inteligentes las han estado monitoreando por un tiempo.
Todos hemos escuchado sobre cómo Bitcoin conmocionó al mundo entero al incrementar su valor en un corto tiempo.
Hacer inversiones...
Author
Language
English
Description
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moment’s notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that...
Author
Language
Español
Description
Este libro SEO, aunque se centra en el posicionamiento en buscadores, trata de contextualizar el SEO. El SEO es una parte del marketing online, y obviar esto, trabajar en un compartimento estanco, no ha sido bueno nunca, pero ahora es claramente un error que se paga rápido y caro.
La práctica diaria del SEO va íntimamente ligada a la estrategia de contenidos, la obtención de enlaces, las acciones para aumentar la visibilidad y notoriedad de la...
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English
Description
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But, Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their...
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English
Description
As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is the only tool that you can use to obtain your objectives. Don't become so focused on this social networking website that you end up ignoring all of the other options...
Author
Language
English
Description
What is Guerrilla Marketing: Introduction to Guerrilla Marketing.
Are you interested in finding new marketing techniques so you can promote your business? Have you heard about Guerrilla Marketing and want to know everything about it? This complete guide will give you all the essential knowledge about this new marketing approach.
This beginner's guide to Guerrilla Marketing will teach you everything, from its definition and background to the pros and...
Author
Language
English
Description
How To Become A Super Affiliate And Earn Huge CommissionsAre you tired of seeing your affiliate dashboard filed with nothing but zeroes? Regardless of whatever techniques or strategies you pulled off so far, the results have been rather disappointing for you? If you're sick and tired of that, then you owe it to yourself to read every line on this page. What you'll about to discover is real, proven techniques that top affiliate marketers use to generate...
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English
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Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
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English
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Description
If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized...
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English
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 A Hook Point is a piece of copy, an insight from statistics or a professional's point of view, a philosophy, or a person's thought that can help you get people interested in your content or business. It helps you generate new leads, launch products successfully, generate social followers at scale, and drive massive revenue growth.
#2 Hooks are an important...
Author
Series
Language
English
Description
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from...
Author
Publisher
Lake Union Publishing
Pub. Date
[2013]
Language
English
Description
An iconic creator and savvy businessman, Henson is a model for artists everywhere: without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire--and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path? Elizabeth Hyde Stevens presents ten principles of Henson's art and business practices that will inspire...
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Language
English
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Description
It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!
Weaving hacks, tips, idea starters, and more,...
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English
Formats
Description
The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
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