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A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic...
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It's hard to start something. You're facing brutal competition from other entrepreneurs, writers or app developers, all hoping to make it big.
Also, your audience is busy, tired and overwhelmed. They've got a billion ways, to spend their time and money, so why on you?
Only a powerful brand will persuade your audience.
Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It's full of direct,...
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Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers-those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep...
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Fast Company, the world's leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work
Design has become a critical part of doing business in today's economy. Some of the most innovative companies in tech-Apple, Airbnb, Google, Tesla, and many more-have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes...
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Through her work with hundreds of corporations around the world, leading headhunter Roz Goldfarb provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers.
Discussion in this revised and expanded third edition includes jobs, hiring practices, salaries, portfolios, resumes, networking,...
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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet...
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Seeing this panoply of signs splashed across the pages in Route 66 Roadside Signs and Advertisements is almost as good as taking a road trip! You can get your kicks--and pretty much anything else--on Route 66, provided you see the sign that s advertising it! Route 66 Roadside Signs and Advertisements showcases the colorful history of commercial signage along the Mother Road. From kitschy to classy, this book includes photos of early vintage signs...
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What is it about the characters we see in our favorite books, animated films, and games that make us laugh, cry, and respond to them? How do character designers develop ideas that are unique, memorable, and captivate us as an audience? This book answers these questions and more, taking a comprehensive, visual, and analytical approach to discover just what it is that makes a character appealing. Understand key principles like shape language, proportion,...
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Color Psychology Today reveals new color psychology information that comes from the author's pioneering research and studies on color. The book discloses unique knowledge on how color psychology, impacts on the business world and the individual, borne out of the author's extensive work as a color consultant and trainer that spans more than thirty years. Color Psychology Today is unlike any other color psychology book available. It is a 'must have'...
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A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more...
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How to design great logos, step by step by step.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are...
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In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands...
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Learn everything there is to know, from project planning through marketing and analytics, about Web design!
Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design.
Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will touch the reader the tricks...
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In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more, choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands...
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The story behind the iconic comic characters and the bubble gum they came with-includes over 100 reproductions spanning six decades.
Bazooka Joe and his Gang have been synonymous with bubble gum ever since their debut in 1953, providing an irresistible combination of cheap laughs wrapped around pink, sugary sweetness. This book celebrates the iconic mini-comics that are recognized the world over and reveals their origins in midcentury New York City....
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Mysteries and folkways of New York City revealed in an entertaining collection of graphic art. The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this lively collection of more than 250 maps, cross sections, flowcharts, tables, board games, cartoons and infographics, and other unique diagrams spanning 150 years. Superstars such as Saul Steinberg, Maira Kalman, Christoph Niemann,...
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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz...
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Having procured a cult-like following in the modern field of design, this extraordinary volume is brimming with over 100 intricate typeface examples, all skilfully produced and vibrantly coloured.
In the world of typography, few titles hold higher esteem than William H. Page's Specimens of Chromatic Wood-Type (1874). First produced in 1874, the book was intended as a catalogue to showcase the capabilities of Page's world-renowned wood type foundry,...
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From the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, even a personal...
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