Catalog Search Results
61) Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automotion
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• Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
• With a chapter by expert Peter Hinssen
Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer...
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Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence-knowing how to manage emotions, empathize, build relationships, and more-drives performance. But how do you get naturally resistant people to practice new ways of thinking? Trainers, coaches, and organizational development professionals can now...
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Se advierte que las barberías clásicas, que presentaban una apariencia descuidada y ofrecían un precio más accesible, están fuera de escena. Con el surgimiento de los salones de belleza ofreciendo el mismo servicio, pero con más confort a los clientes, las barberías fueron quedando detrás. Sin embargo, la verdad es que: los salones de belleza priorizan al público femenino, y el público masculino queda en segundo plano.
Por otro lado, los...
64) Marketing
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Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their...
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Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
66) How to Promote Your Business & Increase Sales: An Excellent Sales Promotion & Social Media Marketing
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WE ARE PLEASED TO PRESENT a new Book: How To Promote Your Business & Increase Sales: An excellent Sales Promotion & Social Media Marketing Book for Business Owners & Managers. This is the new and expanded 2nd Edition published in December 2022.
In this book, Professor Andy and his team teach readers how to effectively promote their brands on social media, retain customers, create promotional content, and market their products.
Their focus is on businesses...
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In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations.
As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes a realistic plan for the new organization as builders erect structures that transition startups to the growth stage. Engineers solve existential problems and contribute to continuous improvement. Finally,...
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When a "big box" hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store's closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?
But something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500...
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Discover the 24 reasons people are leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
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There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit, maybe they dress a little funny... but they're always watching, always listening.
That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell.
Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts...
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La obra en cuestión explora de manera detallada la importancia del servicio al cliente en cualquier negocio, especialmente en el contexto actual, en el que los clientes tienen acceso a más información y opciones que nunca antes.El autor destaca la necesidad de una atención personalizada y la utilización de la tecnología para mejorar la eficiencia del servicio al cliente, pero también advierte sobre los peligros de una automatización mal implementada...
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This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of 'account management' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a 'competitive advantage' on its own.
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The book titled "Introduction to Reverse Logistics,"authored by Sanjivan Saini, delves into the dynamic andincreasingly pivotal realm of reverse logistics. In today'sinterconnected and environmentally-conscious world,the process of managing goods and materials flowingbackward in the supply chain has gained paramountsignificance. This comprehensive guide offers readers anuanced understanding of the principles, practices, andcomplexities that underpin...
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As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
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Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "real-time" contact centres. Real-time is a big "buzzword" in the customer service field right now, and this book offers real, practical strategies for turning the call centre into a real-time operation that generates profits. These centres provide an outstanding customer experience, enhance loyalty, create new revenue,...
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Unlock the Secrets to Successful Budget Negotiations and Client Relationships!Are you a new entrepreneur looking to navigate the complexities of budget negotiations with confidence and finesse? Do you struggle to manage client expectations and align them with your business's financial realities? Look no further! "Navigating Unrealistic Budget Expectations: A Guide for New Entrepreneurs" is your comprehensive roadmap to mastering the art of budget...
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The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking...
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"Donna Cutting writes with passion about innovative ways service providers give a world-class experience to their customers. Put the ideas in this book into action and you'll fascinate your customers with red carpet service." -Sally Hogshead, author of Fascinate 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers' experience. You'll find examples from a variety...
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Solo-professionals are the brand of their business. Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step guide to the personal brand-defining process. Realize your unique value position and get a competitive advantage to grow a business that is a signature of your identity, story, and passion. Better brand development can assign more powerful meaning to your unique value position in...
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