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Land your next customer with total confidence you'll keep them for the long-term.
Keep Your Customers shares a fresh perspective on the old problem of customer relations. Ali Cudby shares with business leaders how to set up customer engagement for loyalty with a company culture to support it.
Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology...
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Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you. In "The F… Word Advantage", we explore the concept of frustration and how it can be transformed into a powerful tool for improving your business. As a lean manufacturing professional, the author has seen firsthand how frustration can be turned into a catalyst for continuous...
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Libro de referencia y único utilizado en los ciclos formativos de Atención al consumidor, inicialmente utilizado en la Comunidad de Madrid y posteriormente para el resto de Comunidades. Libro actualizado en el 2015 y aplicación teórica y práctica. Libro para el alumno de este ciclo pero a la vez libro para trabajadores de empresas que estar cara al consumidor y cliente donde se hace referencia a la legislación vigente como al trato con el consumidor....
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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they...
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"Earth; the fool's gambling theatre" is a book about how to ascend to success easily and faster; the fool's way. For millions of years, human existence has survived on this earth through gambling maneuvers yet continues to silently condemn the very maneuvers that made us survive the hostility we have endured since human life existed. The book will make you view the world as a theatre of gambling. Whether you like it or not; it is. To survive in this...
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"George A. Akerlof, Co-Winner of the 2001 Nobel Prize in Economics" "Robert J. Shiller, Co-Winner of the 2013 Nobel Prize in Economics" "One of The Times Literary Supplement's Books of the Year 2016, chosen by Paul Collier" "Selected for Bloomberg View's "The Writing that Shaped Economic Thinking in 2016"" "Winner of the 2016 Gold Medal in Economics, Axiom Business Book Awards" "One of Foreign Affairs' Best Economic, Social, and Environmental (Economics)...
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Experienced equestrians cover the fundamentals of horsemanship - from buying and caring for a horse to getting the most out of time in the saddle. Complete with step-by-step instructions, full-color photographs, and helpful glossaries, these trustworthy little guides help riders establish and maintain rewarding relationships with their horses.
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Move over Millennials, there's a new kid in town.
Today, Generation Z (ages 13-24) is the largest living generation, outpacing Millennials by 3 million. They represent 2 out of every 5 American consumers and influence $655B per year in purchases in the US alone! This generation is wielding its mighty influence on every other generation, in every industry. Is your marketing department still focusing on Millennials? If so, you're missing massive potential...
89) Save Yourself Save Us All: How We Can All Live Happily Into the 22nd Century: The Unique Post Co
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Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all.
The Covid-19 Disaster globally halted 'Normal Life', the root causes of this Disaster are revealed. This book offers the reader the opportunity for reflection, self-reassessment, and fresh analysis for the future pursuit of true Self-realisation and true Long-term...
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For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.
Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by...
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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even...
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Robert J. Shiller is a Nobel Prize–winning economist and the author of the New York Times bestseller Irrational Exuberance (Princeton), among many other books. He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. Twitter @RobertJShiller
From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and...
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The Transformational ConsumerFuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human drive to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages....
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Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.
Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it-from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby...
95) Powerful Money Habits: Key Behavior Shifts That Will Take You From Broke to Total Boss Even if You S
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Are you okay with not knowing what your financial life will look like in 10 years or more? Are you worried about never being able to retire? Would you like to create new passive income streams that make money while you sleep? If so, then keep reading. “Money is a terrible master but an excellent servant”. -P.T. Barnum
The reality is that most of the stress and discomfort that people experience every day is largely caused by money woes. It is estimated...
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It is a new age, and it comes with a new financial product. I logged in to pay my car note, and I had the offer to skip a payment. Wow, for a $25 fee, I can be in the same financial position as last month. Make no mistake; this is a dangerous proposition. It is essentially a payday loan to yourself-putting a bandaid on the problem. Instead, finding the source of your financial trouble is much more challenging. Prepare yourself because it will only...
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Powerful Brand Positioning Harnesses Key Building Blocks
Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:
• Is remarkably easy to use
• Uses a proven, systematic positioning process
• Leverages exciting, practical real-world examples
You'll see how the three essential building blocks of positioning lead organically...
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Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.
En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de un empleado y, por parte del empresario, cómo...
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Ready. Set. Grow! Former football player and coach, Lou Holtz, once said, "In this world you're either growing or you're dying, so get in motion and grow." Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees.
Growth doesn't just occur-growth takes...
100) Conformity
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Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity
We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity-what it is and how...
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