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An Expertly Written Guidebook to Teaching Design at All Levels.
Teaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in constructing responsive curricula and pedagogies for rapidly...
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English
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SELF-PUBLISHING SECRETS is based on a workshop series and talks I have been conducting on self-publishing. It covers these main topics:
- Why self-publish a book
- Using a book to build your business
- How I can help you self-publish your book
- Deciding on your overall purpose
- Determining what to write about
- Creating an outline and timeline
- Getting your information
- Writing and editing your book
- Formatting your book for...
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English
Description
This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author explains that the best way to do this is to have a name, product, elevator pitch or proposal that "pops". This summary presents a Pop! formula based on four main ideas and will teach you how to put these ideas into practice and how to keep people interested...
524) Designing Magazines
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Language
English
Description
How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their...
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English
Description
The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".
This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences...
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English
Description
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming...
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English
Description
Earn a Million Plus, teaches what needs to be done and what it takes to be the next person, who earns a million dollars or more working as a Media Buyer.
The world of e-commerce is fast-paced, dynamic, and above all, lucrative. Today, the people who earn the most have a career that, until recently didn't exist: Media Buyer. Part mad scientist, part detective, part pollster and part trader, potential earnings for a high-end Media Buyer are enormous.
But,...
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English
Description
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether...
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English
Description
Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host...
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English
Description
* Traces the history of the swastika, from religious symbol to reviled symbol
* More than 175 illustrations
* Powerful examination of the impact of one graphic symbol on society. This acclaimed examination of the most powerful symbol ever created is now available in paperback. The rise and fall of the swastika, and its mysteries and misunderstandings, are fully explained and explored. Readers will be captivated by the twists and turns of the symbol's...
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English
Description
Feeling uninspired? If you're a creative professional-or just someone who'd like to be more creative in your work and daily life-look no further than Designers Don't Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe's elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality...
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English
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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.
Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...
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English
Description
Stand Out! uncovers the secrets of brand success and explores less travelled paths in the world of branding.
This book: uncovers the secrets of brand success introduces 'Generation B' - today's generation of brand natives challenges current paradigms reveals the roots and rationale of financial brand valuation presents a range of popular valuation methods and approaches explains the conditions for brand value growth
The forces that challenge brand...
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English
Description
Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from...
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English
Description
Rockin' ROI is a beginner's guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding costly pitfalls.
Learn three phases to successful marketing: planning, content and promotion. Answer initial critical questions to lay out goals, ensuring the right leads and a shortened sales cycle. Then put strategy in place to hit goals, reducing the frustration and cost of poor results and the need to redo ads, landing...
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English
Description
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.
Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok—the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going...
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English
Description
Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns-such as theory versus practice, art versus commerce, and classicism versus postmodernism-and consider topics such as emerging markets, shifts in conventions,...
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Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.
539) Chatbots personnalisés: Guide complet pour créer des chatbots pour les entreprises et améliorer le s
Author
Language
Français
Description
Ce livre est un guide complet pour créer des chatbots personnalisés pour les entreprises et améliorer le service client. Les chatbots sont de plus en plus populaires en raison de leur capacité à automatiser les tâches et à améliorer l'expérience utilisateur. Dans ce livre, vous apprendrez comment comprendre les besoins des clients, choisir la bonne plateforme de développement, concevoir le flux de conversation, développer le chatbot en...
540) Attractive Thinking: The Five Questions That Drive Successful Brand Strategy and How to Answer Them
Author
Language
English
Description
Forget everything you've been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that's focused on attracting new customers, not exploiting existing ones.
In this transparent digital age, smart businesses leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years' experience...
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