Frank Carlson Library

Returning to her Montana hometown to put her life back together, successful advertising executive Michelle Turner struggles to bridge the distance between herself and her dying father, an aging Hollywood star, help her troubled teenage son, and come to terms with Sam McPhee, the rugged lover who had left her years ago.

Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's...

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best...

Marketing maven Kate Sherwood's world is fast-paced, challenging, and always changing. The last thing she wants to do is slow down to a crawl at Rainbow's End, a dilapidated resort in the Texas Hill Country. But she cannot deny her ailing grandmother's request to visit the place. There Kate meets Greg Vange, the resort's handyman. Kate isn't looking for romance, but she can't deny the sparks of attraction that fly every time she and Greg are together....

Set in the captivating world of 1960s New York, Mad Men continues to follow iconic ad man Don Draper, his colleagues and his family.

Balancing Social, Professional, and Artistic Views What does it mean to be a designer in today's corporate-driven, over-branded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case...

The problem with most advertising isn't that it's bad. The problem is its ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay for advertising. Because only extraordinary advertising attracts enormous attention, makes a firm connection with its audience and returns a value far in excess of the amount invested in it. So why isn't more advertising extraordinary? It's not because clients...

The series so far in the words of Amazon reviewers: Book 1 The Accidental Author: "It's like we are having a valuable conversation with a friend who knows what she's talking about, rather than being instructed from on high." "I think Ms. Butfield can add mentor, inspirational speaker, cheerleader and eternal optimist to her lists of credentials. As I devoured the words of this book, I felt a kinship to the author on a personal and professional level....

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with-it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy...