Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!
(eBook)
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Format
eBook
Language
English
ISBN
9781630476991
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Citations
APA Citation, 7th Edition (style guide)
Gary Hennerberg., & Gary Hennerberg|AUTHOR. (2016). Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! . Morgan James Publishing.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Gary Hennerberg and Gary Hennerberg|AUTHOR. 2016. Crack the Customer Mind Code: Seven Pathways From Head to Heart to Yes!. Morgan James Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Gary Hennerberg and Gary Hennerberg|AUTHOR. Crack the Customer Mind Code: Seven Pathways From Head to Heart to Yes! Morgan James Publishing, 2016.
MLA Citation, 9th Edition (style guide)Gary Hennerberg, and Gary Hennerberg|AUTHOR. Crack the Customer Mind Code: Seven Pathways From Head to Heart to Yes! Morgan James Publishing, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
| Grouped Work ID | a5c289d2-c773-935d-afe5-e136d1b9756e-eng |
|---|---|
| Full title | crack the customer mind code seven pathways from head to heart to yes |
| Author | hennerberg gary |
| Grouping Category | book |
| Last Update | 2024-04-26 20:10:25PM |
| Last Indexed | 2024-05-04 01:38:48AM |
Book Cover Information
| Image Source | hoopla |
|---|---|
| First Loaded | Jul 12, 2023 |
| Last Used | Jul 12, 2023 |
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[synopsis] => Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind's natural progression to "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
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