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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable...
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Get the Summary of Al Ries & Jack Trout's The 22 Immutable Laws of Marketing in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't...
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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".
This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing...
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An antiques dealer browses for suspects: "Lively...this bubbly tongue-in-cheek cozy also includes flea market shopping tips and a recipe."—Publishers Weekly
Winner of a Romantic Times Award for Most Humorous Mystery
As the Christmas season gets into full swing in the Mississippi River town of Serenity, Iowa, antiques connoisseur Brandy Borne finds herself in the midst of holiday mayhem when...
Winner of a Romantic Times Award for Most Humorous Mystery
As the Christmas season gets into full swing in the Mississippi River town of Serenity, Iowa, antiques connoisseur Brandy Borne finds herself in the midst of holiday mayhem when...
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Magic tree house. Original series volume 22
Accelerated Reader
IL: LG - BL: 3.5 - AR Pts: 1
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It is a dark and snowy night when the magic tree house whisks Jack and Annie back to the Revolutionary War. General George Washington is about to lead his army in a sneak attack against their enemy. But now the terrible weather is making the great general question his plans. Can Jack and Annie keep history on track? The fate of the country rests in their hands!
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Hannah Swensen mysteries volume 5
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English
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A Hannah Swensen mystery with recipes.
11) The night before
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Caitlyn Montgomery Bandeaux, the prime suspect in the death of her ex-husband, returns to her childhood home to find the truth surrounding her recurring blackouts, leading her to psychologist Adam Hunt whose help unlocks a deadly secret.
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Market of monsters volume 2
Accelerated Reader
IL: UG - BL: 4.9 - AR Pts: 14
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English
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Nita escaped her kidnappers and destroyed the black market where she was help captive. But with a video of her ability to self-heal all over the dark web, Nita knows she's still a prime target and there's only one way to keep herself safe. She must make herselve so feared that no one would ever dare come after her again. And the best way to build her reputation is by killing Fabricio, the boy who sold Nita to her kidnappers.
But killing Fabricio is...
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My weirder school volume 4
Accelerated Reader
IL: LG - BL: 3.7 - AR Pts: 1
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English
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After budget cuts threaten the art and music programs at Ella Mentry School, as well as some services, groundskeeper Burke finds gold and "gilver" on the playground, causing a modern-day gold rush.
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Texas Rangers (Elmer Kelton) volume 3
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The Civil War has ended, and Union soldiers and federal officials have taken control of Texas as Rusty Shannon rides to his home on the Colorado River. As a child, he was a captive of the Comanche, as a young man a proud member of a ranging company protecting settlers from Indian raids. Shannon's fate is intertwined with the young man accompanying him: Andy Pickard, himself but recently rescued from Comanche captivity and known by his captors as Badger...
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Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without...
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John Kenneth Galbraith's classic examination of the 1929 financial collapse.
Arguing that the 1929 stock market crash was precipitated by rampant speculation in the stock market, Galbraith notes that the common denominator of all speculative episodes is the belief of participants that they can become rich without work. It was Galbraith's belief that a good knowledge of what happened in 1929 was the best safeguard against its recurrence.
Atlantic...
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A young liege goes to battle in a medieval land teetering on the brink of civil war and church-sanctioned genocide in the second chronicle of the reign of King Kelson In troubled Gwynedd, the crown sits heavy on the head of King Kelson Haldane. In a realm historically torn asunder by deep-seated suspicion and fear of the magical Deryni who live among them, young Kelson is both beloved for his humanity and abhorred for his Deryni blood. Now, the traitorous...
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Junie B. Jones series volume 19
Accelerated Reader
IL: LG - BL: 3 - AR Pts: 1
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English
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When Junie B. cannot play in the school kickball tournament because of a sore toe, she brings her unique talents to the halftime show. Go Room One! It's time for the first-grade kickball tournament! Only, here's the problem. Junie B. has hurt her big piggy toe and she can't play on the team. So, now what? She definitely doesn't want to be a cheerleader. But wait! Maybe she could be in Sheldon's halftime show! Then all eyes would be on her! And she...
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