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Author
Language
English
Description
The jokes at the Millennials' expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them--which goes far beyond having a Twitter account and a flashy advertising campaign.
Marketing to Millennials is both an enlightening...
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