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A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics.
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials...
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A showcase of the year's best typographic work in print and on screen in advertising, communications, education, marketing, and publishing.
The only annual publication devoted exclusively to the art of type, Typography 35 presents the finest work in the field for 2013. Selected from approximately 2,300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence and innovation in the use...
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists-this is the field guide for the journey!
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What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.
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For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence...
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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
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Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive)....
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The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces. A delightful, colorful, and visual reference guide created by Stephen Coles and Tony Seddon-two acknowledged pros in the font design world-The Anatomy of Type was developed with typographers, graphic designers, and font geeks in mind, graphically and visually expanding on the current font-mania initiated by Simon Garfields's Just My Type....
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Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.
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Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices...
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Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style. Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments,...
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This versatile reference contains classic typographic images that will inspire the creation of ads with nostalgic flair. The collection consists of commercial signs, images, and fonts from two rare, early 20th-century sources that were used as a reference for sign painters and lithographers.More than 1,400 eye-catching signs and design elements include 25 different fonts and more than 100 full-color images. The compilation abounds in borders, frames,...
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In 1948, the world-renowned book designer Bruce Rogers wrote a brief text that documented and illustrated his creation of the Centaur typeface several decades earlier: The Centaur Types. The book was privately printed by Rogers himself under the name of his design studio, October House. This limited edition of the book was transferred to the Purdue University Libraries at the time of his death along with his other papers and books. Over the years...
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The essential and bestselling guide to typography from beloved design educator Ellen Lupton-revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography
The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography...
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Between 75 to 80% of all books are sold online, whether they are hardback, paperback or digital. That means the first cover a customer is likely to see is going to be about 160 pixels tall or smaller. That, in turn, means that some design techniques that used to work are no longer viable. Learn the 21st Century approach to book cover design because people do judge a book by its cover.
17) Never Use Futura
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It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today-the typeface of modern design-more so even...
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Andrew Airpump ask'd his Aunt her ailment, Davy Dolldrum dream'd he drove a Dragon, Jumping Jackey jeer'd a Jesting Juggler, and Rory Rumpus rode a raw-bon'd Race-horse among other antics in this antique alphabet of tongue twisters. Originally published in 1836, this charming collection of whimsical rhymes was redesigned 100 years later by some of the twentieth century's most celebrated typographers. The artists volunteered their services and worked...
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Design School: Type is an instructive guide for students, recent graduates, and self-taught designers. You'll get a comprehensive introduction to typography, a crucially important skill that underpins practically every aspect of graphic design These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the...
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An Alphabet Apart
In Letters, the art and poetry of the English alphabet comes alive through rhythm and rhyme in philosophically charged verse. Much can be learned about a people by the language they use, but what can be said of the letters of that language? This playful treatise on the English alphabet explores the art and philosophy of some letters as they gained form in one artist's eye and expression in the language of a wondering wordsmith....
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