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Imagine yourself in a schoolroom in one of the most remote regions of one of the hardest-to-reach countries on earth. Nepal. The Lower Mustang region to be exact. To reach it takes a 14-hour flight from New York to Doha, Qatar. Then four hours by air to Kathmandu. Transfer at one of the world's most dangerous airports to a 90-minute flight to Pokhara, followed by a jarring, eight-hour Jeep ride over a vertiginous dirt road — one side is a mountain...
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Christopher Columbus needed a sponsor for a dangerous expedition, but the king of Portugal wasn't interested. He repackaged his proposal for the queen of Spain. She put Columbus on retainer, and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist.
That's where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects...
Author
Language
English
Description
Christopher Columbus needed a sponsor for a dangerous expedition but the King of Portugal wasn't interested. He repackaged his proposal for the Queen of Spain. She put Columbus on retainer and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist.
That's where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects...
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