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1) Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products
Author
Language
English
Description
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT
When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "makers" fail to spend enough...
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