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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May...
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey...
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"An overworked book publicist with a perfectly planned future hits a snag when she falls in love with her temporary roommate... only to discover he lives seven years in the past, in this witty and wise new novel from the New York Times bestselling author of The Dead Romantics. Sometimes, the worst day of your life happens, and you have to figure out how to live after it. So Clementine forms a plan to keep her heart safe: work hard, find someone decent...
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Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing...
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As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets...
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Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that...
7) Affiliate Marketing for Beginners - Learn to Make Money With Affiliate Marketing and Build Your Onli
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Learn To Make Money With Affiliate Marketing And Build Your Own Online BusinessTens of thousands, if not hundreds of thousands, of eager affiliate newcomers just like you.... And the majority of them GIVE UP. Don't let what happened to them become your fate. Earning a LIVING MIDDLE CLASS WAGE online is not by chance. You don't get lucky. It does not happen at random. Unfortunately, far too many would-be millionaires end up playing the online affiliate...
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In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moment’s notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that...
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Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.
In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on...
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The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our...
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How To Become A Super Affiliate And Earn Huge CommissionsAre you tired of seeing your affiliate dashboard filed with nothing but zeroes? Regardless of whatever techniques or strategies you pulled off so far, the results have been rather disappointing for you? If you're sick and tired of that, then you owe it to yourself to read every line on this page. What you'll about to discover is real, proven techniques that top affiliate marketers use to generate...
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Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand...
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Leverage Digital Marketing to Thrive on the Modern HomesteadDiscover the power of digital marketing for homesteaders. Learn valuable insights and practical strategies to help you leverage the digital landscape and take your homesteading endeavors to new heights.In this book, you'll learn:· How Homesteaders Can Leverage Digital Marketing· Building Your Homestead Website· Growing an Engaged Audience· The Simple 4-Step...
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In today's rapidly evolving business landscape, understanding the language of marketing is essential for success. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' book is your ultimate guide to navigating the complex world of marketing terminologies. Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts....
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In "The Magnetic Marketing Manifesto: Attracting Customers like Never Before," embark on a transformative journey that will revolutionize the way you approach marketing and customer engagement. This groundbreaking manifesto, penned by a team of seasoned marketing experts, unveils a paradigm shift in the art of attracting and retaining customers.In a world saturated with advertisements and sales pitches, traditional marketing strategies often fall...
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Location Based Marketing-3 Manuscripts in 1 Book, Including: Mobile Marketing, Digital Marketing and Marketing Analytics.
MOBILE MARKETING:
7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.
YOU'LL LEARN:
The importance of mobile strategy
Strategies for Push Notifications
The importance A/B testing
How to understand the critical components of App Marketing Funnels
The power of SMS marketing
What...
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Logistics is a critical aspect of modern business, and its effective management is essential for companies to remain competitive in today's global marketplace. Logistics Management: Principles, Strategies, Technologies, Terms, and Q&A is a logistics guidebook that explores the various functions of logistics management, including transportation, distribution, inventory management, warehousing, supply chain management, logistics questions, answers,...
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In an era where digital innovation drives the pulse of every industry, mastering the art of marketing is no longer a choice – it's a necessity. "Marketing in a Digital World" is your comprehensive and accessible guide to navigating the complex landscape of modern marketing. Whether you're a seasoned professional or a curious beginner, this book equips you with the tools and knowledge needed to thrive in the ever-evolving digital realm.Delve into...
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This guide is designed to walk you through the steps of building lasting connections through networking. By understanding how to work with different networks and unlocking your full networking potential, you can create a strong and supportive business network. You will learn how to leverage your connections, build meaningful relationships, and make the most of your networking opportunities. You will learn how to approach networking with confidence...
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"Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for...
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