Catalog Search Results
Author
Language
English
Description
Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without...
Author
Language
English
Description
From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
Author
Language
English
Description
Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation – from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some...
Author
Language
English
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May...
Author
Language
English
Description
Why is J�agermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...
Author
Language
English
Description
"The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual...
Author
Language
English
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
Author
Language
English
Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey...
Author
Language
Español
Description
Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
Author
Language
English
Description
Most of us know what it feels like to fall under the spell of food--when a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating, even when we know better. Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar,...
Author
Language
English
Description
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
Author
Language
English
Description
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary Vaynerchuk-the inspiring and unconventional entrepreneur who introduced us to the concept of crush it-knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary...
Author
Language
English
Description
"Mia Sosa delivers a sassy, steamy #ownvoices enemies-to-lovers novel, perfect for fans of Jasmine Guillory, Helen Hoang, and Sally Thorne! A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch... she has to collaborate with the best (make that worst) man from her own failed nuptials....
Author
Language
English
Description
"An overworked book publicist with a perfectly planned future hits a snag when she falls in love with her temporary roommate... only to discover he lives seven years in the past, in this witty and wise new novel from the New York Times bestselling author of The Dead Romantics. Sometimes, the worst day of your life happens, and you have to figure out how to live after it. So Clementine forms a plan to keep her heart safe: work hard, find someone decent...
Author
Language
English
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Language
English
Description
If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized...
Author
Language
English
Description
It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!
Weaving hacks, tips, idea starters, and more,...
Author
Language
English
Description
The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request