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Author
Language
English
Description
I estimate that 9 out of 10 auto dealers have not properly optimized the Google My Business account for local search. When dealers learn that they should have three, not one, Google My Business account for their franchise dealership they will quickly see how to gain a competitive edge for sales and service. The book includes step-by-step instructions on how to claim, create, optimize, and merchandise a dealer's #1 free marketing platform: Google My...
Author
Language
English
Description
The COVID crisis of 2020 greatly accelerated change in automotive retail
merchandising, marketing, and sales process. In 2019, some dealers may have
been considered early adopters with their implementation of digital retailing
technology. But in 2020, dealers who exit the year with no remote retailing
tools on their websites will have fallen behind their competition and be
considered behind the times.
This is my ninth book that I have published...
Author
Language
English
Description
In this ebook… Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the concepts, strategies, and game plan to help you boost the productivity of your sales team. Sell more cars in a digital age by mastering your CRM and by understanding how consumers shop for vehicles online.
Author
Language
English
Description
Just Faster takes a deep look at the transformation of automotive retail sales. Technology, consumer demand, decreasing CSI scores, and OEM mandates have accelerated change, regardless of whether the franchise dealers are ready. Just Faster, co-authored by Brian Pasch and Thomas Gage includes perspectives from vendors, technology providers, OEMs, dealers, and industry consultants. As the automotive industry steps out to embrace change, this book will...
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