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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of...
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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers'...
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The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these...
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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of...
5) Blue Ocean Strategy with Harvard Business Review Classic Article "Blue Ocean Leadership" (2 Books)
Author
Language
English
Description
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article "Blue Ocean Leadership." Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written,...
Author
Language
English
Description
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles "Blue Ocean Leadership" and "Red Ocean Traps." Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful...
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