Frank Carlson Library

Why is J�agermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...

"Three grown siblings confront their father's role in their mother's disappearance in this arresting novel from the New York Times bestselling author of Defending Jacob. Jane Larkin disappeared without a trace in November 1976. When ten-year-old Miranda arrives home from school that autumn afternoon, finding her mother's pocketbook in its usual spot in the front hall, she assumes her mother will be back any minute. But as the hours tick by, alone...

"In the tradition of Emily Giffin and Marisa de los Santos, HOW LUCKY YOU ARE is an engaging and moving novel about three women struggling to keep their longstanding friendship alive. Waverly, who's always been the group's anchor, runs a cozy bakery but worries each month about her mounting debt. Kate is married to a man who's on track to be the next governor of Virginia, but the larger questions brewing in their future are unsettling her. Stay-at-home...

Eugenides, still known as a Thief of Eddis, faces palace intrigue and assassins as he strives to prove himself both to the people of Attolia and to his new bride, their queen.

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches and ultimately, become walking billboards who will happily promote your brand. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets...

"Rachel Morgan will learn that the price of loyalty is blood in the next Hollows novel from #1 New York Times bestselling author Kim Harrison. Rachel Morgan, witch-born demon, suspected that protecting the paranormal citizens of Cincinnati as the demon subrosa would be trouble. But it's rapidly becoming way more trouble than even she could have imagined. While Rachel and her friends may have vanquished the trickster demon Hodin, his mysterious associate...

Two brothers who rule the School for Good and Evil in exchange for power and immortality find their loyalty corrupted, bringing them to the brink of war and a shocking conclusion that will change the course of the school forever.

"#1 bestselling author Lisa Scottoline presents Loyalty, an emotional, action-packed epic of love and justice, set during the rise of the Mafia in Sicily"-- "Loyalty can save a soul--or destroy one. Franco Fiorvanti is a handsome laborer toiling on the estate of a baron. He dreams of owning a lemon grove, but the rigid class system of Sicily thwarts his ambition. When the baron asks him to kidnap a little boy, Franco makes a decision that will change...

In this gender-flipping reimagining of S.E. Hinton's "The Outsiders" set in 1964 Houston, Evie must redefine what it means to be a bad girl and rethink everything she knows about loyalty after she is saved from the unimaginable by a good girl from the "right" side of the tracks. 1964. Houston, Texas. Evie Barnes and all her friends are the sort who wear bold makeup, laugh too loud, and run around with boys. Most of all, they protect their own against...