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Author
Language
English
Description
How a Victorian-era medicine spawned one of the nation's richest companies and became the world's most recognizable brand Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled...
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