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Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Don...
2) Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey
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If you're looking to build trust with your customers, the best way to do so is with video marketing. The statistics back this up: 90 percent of customers say video helps them make buying decisions, 64 percent say they're more likely to buy after seeing a video, and video marketers get 66 percent more qualified leads per year. However, you can't capitalize on these benefits if you don't know how to get started with video marketing.
Adrian Sandmeier...
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Landlord Marketing Secrets empowers landlords and property managers to boost their profits with the principles of direct marketing. Written in an engaging, easy-to-read style, each secret breaks down into specific actions to increase your rental income. How? By revealing clear steps to find and keep great residents in your properties AND to make more money from them each and every month. With rave reviews from some of America's top landlord experts,...
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No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experienced designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula...
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The future success of your business depends on how well you market it. With effective marketing, you can help your business climb to great heights. On the other hand, ineffective marketing can cause you to stall or even fail to launch. Therefore, your marketing strategies need to be carefully considered.
Today, we live in a digital world where everyone is connected online. With billions of internet users worldwide, it makes perfect sense for every...
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There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you're able to gain more views and more subscribers. At the end of the day the goal is to get your videos in front of as many eyeballs as possible so that...
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F#ck Content Marketing isn't a book for content marketers.
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you...
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This book takes the reader on an adventure: How do you sell? How do you make inroads in a cut-throat industry? How do you harvest leads? How do you pass the Gatekeeper? All of this and some PRACTICAL tips on turning your sales job into a high level earning profession. (I presented this as a course to a printing company. The next month they broke through R1 Million turnover!)
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Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion...
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If you're a Food Pub owner, manager, chef or entrepreneur, I don't have to tell you how challenging and competitive the business is. There's so many distractions to deal with, phone calls, emails, iPads, podcasts and on top of all these, you have to try and really stand out from the crowd - those rivals and competitors. Your customers have the same constant interruptions and so the reasons they don't come back are many but most importantly the one...
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Plagued by leaky sales funnels and relentless pressure for more leads? Worried about being viewed as a credible business driver? Discover a revolutionary approach to accelerated growth so you can rise to the top.
Seeking to inspire your team to grab hold of success together? Desperate to drive greater business impact? Looking to bake more marketing accountability into your organization? With over twenty years' experience advising 45+ industry leading...
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Domains 360 provides a road map for success, offering not just an explanation of why domain names are so important to the digital ecosystem or how anyone can profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control. The domain name space is an exciting one, full of potential and opportunity, and...
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Baby boomers continue to be the most powerful consumers in the marketplace, regardless of the economic climate, and will be for many years to come. Additionally, boomers are deeply engaged with interactive media, making online marketing channels an effective and efficient method to connect with these consumers. Positioning your brand to meaningfully engage baby boomers online is key to producing results reflective of this influential consumer group....
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Finding Clients Made Easy-Simple Steps for Owners and Managers of Care Services.
Filling beds and finding new service users is easy if you have the right knowledge, systems and processes in place.
If you need more residents to fill your care home beds, or more service-users to grow your home-care business, you will find this book full of practical tips, ideas and suggestions that you can start to use immediately.
It's time to take marketing seriously...
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Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.
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Cómo conseguir pacientes en la Era Digital es un libro convincente sobre cómo convertir una clínica de diferentes especialidades sanitarias en una empresa rentable, partiendo siempre de la excelencia en la solución de los problemas del paciente. Para un sanitario, primero es el paciente, pero la gran mayoría de estos profesionales no ha recibido formación sobre cómo enfocar la clínica para que sea oreciente. El autor explica los pasos que...
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"The Quick Guide to Healthcare Marketing" provides you powerful recommendations to begin expanding your healthcare practice and selling more healthcare products. This intuitive guide is designed to be a fast read that delivers complex marketing solutions in precise way. You will learn how to avoid wasting money, find your potential patients, clarify your message, and fix your practice's reputation.
Finding your market and developing direct ways to...
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Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, "Thinking Beyond the Obvious," you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of...
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It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message, because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...
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