Catalog Search Results
Author
Language
English
Description
The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires".
This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people's hearts and motivations aren't changing at all. In fact, people today are still as predictable as they always have been, and are still subject to the laws of the universe...
Author
Language
English
Description
The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".
This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors...
Author
Language
English
Description
The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".
This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author describes the aggressive marketing...
Author
Language
English
Description
The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm".
This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm is emerging...
Author
Language
English
Description
The must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage".
This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on what they choose to charge money for. In their book, the authors explain the benefits of the Experience Economy and how to transition your business into it. By following their advice,...
Author
Language
English
Description
The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".
This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This "outside in" approach to innovation is even better than...
Author
Language
English
Description
The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services".
This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution. In his book, the author explains that a business evolution...
Author
Language
English
Description
The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and Powerful Business Concept".
This complete summary of the ideas from Edward de Bono's book "Simplicity" shows how most consumer products are too complex for customers, who become frustrated by long instruction booklets; the same can be said for other processes and products. In his book, the author explains the value of simplicity: it saves time and money, allows freedom and...
Author
Language
English
Description
This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to "trade up" in some areas — to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: "New-Luxury"....
Author
Language
English
Description
The must-read summary of Lori Greiner's book: "Invent It, Sell It, Bank It: Make Your Million-Dollar Idea into a Reality".
This complete summary of the ideas from Lori Greiner's book: "Invent It, Sell It, Bank It" gives a step-by-step guide on how to take a new product to market and turn your idea into a reality. According to Greiner, these steps must be accompanied by seven fundamental characteristics and hard work. If you have all of these things...
Author
Language
English
Description
This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment.
Added-value of this summary:
• Save time
•...
Author
Language
English
Description
This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn't necessary to research the entire population. In their book, the authors...
Author
Language
English
Description
This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved'' products are hard to use because the engineers who are developing the interface between the user and the machine don't think like the average man-on-the-street who knows nothing about technology. Therefore, the situation...
Author
Language
English
Description
The must-read summary of H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book: "The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development".
This complete summary of the ideas from H. Bowen, K. Clark, C. Holloway and S. Wheelwright's book "The Perpetual Enterprise Machine" shows how the development of new products, new manufacturing processes and new services are the lifeblood of any...
Author
Language
English
Description
This complete summary of the ideas from Tom Monahan's book "The Do-It-Yourself Lobotomy" shows readers some tried-and-tested strategies in business, including how to keep coming up with ideas and how to build a culture of creativity. At its most basic level, creative thinking is problem-solving, which every company should value and foster. In his book, the author presents a creative thinking toolkit, which is adaptable to every business and can be...
Author
Language
English
Description
The must-read summary of Lee Lefever's book: "The Art of Explanation: Making Your Ideas, Products and Services Easier to Understand".
This complete summary of the ideas from Lee Lefever's book "The Art of Explanation" shows that the key to successfully selling products and services is ensuring that they are easy to understand for customers. This summary highlights the three-part process you need to master in order to create great explanations that...
Author
Language
English
Description
This complete summary of the ideas from David Price's book "The Pixar Touch" is based on interviews given by company insiders. It tells the story of the American computer animation film studio, from its early days to its acquisition by Disney. In his book, the author explains how computer innovations revolutionised the world of animated cartoons. This summary provides an insight into the incredible success story of this multi-billion dollar company,...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request