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Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states.
Second, it's the story of one employee's success-the author, Tom McMakin, who was looking for a job and found a lifestyle. McMakin's immersion into Great Harvest...
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Un libro como ninguno en el género del servicio al cliente, Willie: Chofer y profesor traduce la sabiduría del sentido común en aplicaciones prácticas. Cada capítulo analiza uno de los seis secretos sobre el servicio y explica por qué y cómo funciona. Desde escuchar a los clientes, ofrecerles favores especiales, hasta hacer que cada contacto con un cliente sea algo memorable, estas estrategias comprobadas impresionarán, atraerán y ganarán...
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Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers...
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Para hacer que los clientes de hoy en día continúen regresando, usted no puede tan solo dar un buen o incluso fabuloso servicio al cliente. Usted tiene que exceder sus expectativas. Completamente actualizado con nuevas técnicas para ayudarlo a trabajar exitosamente hasta con los clientes más difíciles, ¡Wow! Deje al cliente boquiabierto con un servicio fuera de serie provee consejos y estrategias probados para: cumplir con las expectativas de...
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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multiform approach to business interaction, and The...
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This book combines an extraordinary first-person account of an entrepreneurial instinct to start and develop a highly-successful international travel adventure company and reveals unusual management secrets that not only keep employees fully engaged but also keep customers extremely happy.
After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, he would need to be self employed. To do that,...
7) Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
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The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional...
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Starting an e-commerce business from scratch, becoming your own boss, and achieving financial independence has never been more accessible. Our book, "From Zero to Summit: Dropshipping Guide," provides a comprehensive guide for anyone looking to explore the modern face of entrepreneurship through dropshipping.This guide sheds light on opening the doors to the world of dropshipping and mastering this dynamic business model for those who want to get...
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Se advierte que las barberías clásicas, que presentaban una apariencia descuidada y ofrecían un precio más accesible, están fuera de escena. Con el surgimiento de los salones de belleza ofreciendo el mismo servicio, pero con más confort a los clientes, las barberías fueron quedando detrás. Sin embargo, la verdad es que: los salones de belleza priorizan al público femenino, y el público masculino queda en segundo plano.
Por otro lado, los...
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Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence-knowing how to manage emotions, empathize, build relationships, and more-drives performance. But how do you get naturally resistant people to practice new ways of thinking? Trainers, coaches, and organizational development professionals can now...
11) Legendeering
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Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter-the community.
In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video...
12) How to Promote Your Business & Increase Sales: An Excellent Sales Promotion & Social Media Marketing
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WE ARE PLEASED TO PRESENT a new Book: How To Promote Your Business & Increase Sales: An excellent Sales Promotion & Social Media Marketing Book for Business Owners & Managers. This is the new and expanded 2nd Edition published in December 2022.
In this book, Professor Andy and his team teach readers how to effectively promote their brands on social media, retain customers, create promotional content, and market their products.
Their focus is on businesses...
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In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations.
As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes a realistic plan for the new organization as builders erect structures that transition startups to the growth stage. Engineers solve existential problems and contribute to continuous improvement. Finally,...
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"Donna Cutting writes with passion about innovative ways service providers give a world-class experience to their customers. Put the ideas in this book into action and you'll fascinate your customers with red carpet service." -Sally Hogshead, author of Fascinate 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers' experience. You'll find examples from a variety...
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La obra en cuestión explora de manera detallada la importancia del servicio al cliente en cualquier negocio, especialmente en el contexto actual, en el que los clientes tienen acceso a más información y opciones que nunca antes.El autor destaca la necesidad de una atención personalizada y la utilización de la tecnología para mejorar la eficiencia del servicio al cliente, pero también advierte sobre los peligros de una automatización mal implementada...
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As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun...
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The book titled "Introduction to Reverse Logistics,"authored by Sanjivan Saini, delves into the dynamic andincreasingly pivotal realm of reverse logistics. In today'sinterconnected and environmentally-conscious world,the process of managing goods and materials flowingbackward in the supply chain has gained paramountsignificance. This comprehensive guide offers readers anuanced understanding of the principles, practices, andcomplexities that underpin...
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Welcome to the intriguing journey ahead - a journey into the very fabric of consumer behavior, where decisions are made, preferences are formed, and connections are forged. In the bustling marketplace of ideas, products, and choices, understanding the minds of your customers is not just a business tactic; it's the key to unlocking a world of opportunities.Unraveling the EnigmaIn the pages that follow, we embark on a quest to decode the intricate dance...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
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Unlock the Secrets to Successful Budget Negotiations and Client Relationships!Are you a new entrepreneur looking to navigate the complexities of budget negotiations with confidence and finesse? Do you struggle to manage client expectations and align them with your business's financial realities? Look no further! "Navigating Unrealistic Budget Expectations: A Guide for New Entrepreneurs" is your comprehensive roadmap to mastering the art of budget...
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