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Author
Language
English
Description
Want to know the secrets behind Canada's most popular coffee-and-donuts chain? Read all about them in a new book chronicling the rise of Tim Hortons, from its humble beginnings to the national institution it is today. Written by former Tim Horton's marketing director Ron Buist, Tales from Under the Rim: The Marketing of Tim Hortons is an engrossing, fast-paced business memoir. According to Buist, it took "one hockey player, one favorite barber shop,...
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