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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey...
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Why is J�agermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural...
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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion dollar industry? What can the surprising popularity...
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Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.
Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it....
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"Amidst a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out." -Steven Johnson, author of The Invention of Air and The Ghost Map
A groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities...
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Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.
Beyond the points to be made about telling a story using headlines and art, being...
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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even...
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Robert J. Shiller is a Nobel Prize–winning economist and the author of the New York Times bestseller Irrational Exuberance (Princeton), among many other books. He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. Twitter @RobertJShiller
From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and...
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The Transformational ConsumerFuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human drive to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages....
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Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.
Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it-from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby...
12) Easy Money
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INSTANT NEW YORK TIMES BESTSELLER
From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash
At the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were...
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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of...
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Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required.
Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and...
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Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim Weber became the CEO of Brooks. He was on his way to fulfilling his dream, but he faced strong headwinds. Jim was the struggling...
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers.
Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing...
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Are you making it difficult for your potential customers to buy from you?
Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process."
In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that...
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Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information-or misinformation-flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative...
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Joel Waldfogel holds the Frederick R. Kappel Chair at the University of Minnesota's Carlson School of Management. His previous books include Scroogenomics: Why You Shouldn't Buy Presents for the Holidays (Princeton). He lives in Minneapolis.
How digital technology is upending the traditional creative industries-and why that might be a good thing
The digital revolution poses a mortal threat to the major creative industries-music, publishing, television,...
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Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as "big data"--revolutionizing the way we do business today. And it's all there for your company to strategically utilize for giant profits! But where to begin?
Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have...
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