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Almost nobody noticed. In January 2011, President Obama completely changed the structure of his speeches. A few people, like Peggy Noonan in The Wall Street Journal and Gustav Niebuhr in The Huffington Post, figured out something was up. But neither could pin it down.
Now the complete story is told and the technique is revealed. This is the one Obama book everyone should read. It is the one book on how to craft a persuasive speech that everyone needs.
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English
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For more than 150 years, historians have speculated about what made Abraham Lincoln truly great. How did Lincoln create his compelling arguments, his convincing oratory, and his unforgettable writing? Some point to Lincoln's study of grammar, literature, and poetry. Others believe it was the deep national crisis that gave import to his words. Most agree that he honed his persuasive technique in his work as an Illinois attorney. Here, the authors argue...
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Drafted by Thomas Jefferson, the logical force of the Declaration facilitated the survival of a nation. The Ultimate Guide to the Declaration of Independence explains the document more thoroughly than any book previously published. With the aid of colorized step-by-step diagrams, the authors deconstruct Jefferson's masterpiece into the six elements of a proposition to demonstrate how the scientific method is basic to its structure. David Hirsch and...
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English
Description
Abraham Lincoln's November 19, 1863, Gettysburg Address is generally recognized as one of the greatest leadership speeches ever written. The Ultimate Guide to the Gettysburg Address explains the 272-word speech more thoroughly than any book previously published. With the aid of colorized step-by-step diagrams, the authors deconstruct the speech into its basic elements and demonstrate how the scientific method is basic to the structure of the Gettysburg...
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