Frank Carlson Library

Former vice-chairman of the U.S. President's Advisory Council on Financial Literacy, John Hope Bryant, delivers an accessible and powerful resource for everyday Americans seeking to build a strong financial foundation. This book is an easy-to-follow first step toward a fulfilling financial future, helping you understand your relationship to work and money. With an insightful foreword by Doug McMillon, president and CEO of Walmart Inc., you'll learn...

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from...

A Secret Playbook for Transforming Stuck Startups Nine out of ten startups fail. Even venture capital firms make most of their returns on one out of ten investments hitting the proverbial "home run." But in the media-and our culture-we glorify those success stories, leaving little room for the difficult side of entrepreneurship. Naturally, founders attempt to replicate the success of those winners by raising too much, scaling too quickly, and destroying...

A leading sociologist reveals why racial inequality persists in the workplace despite today's multi-billion-dollar diversity industry-and provides actional solutions for creating a truly equitable, multiracial future. Labor and race have shared a complex, interconnected history in America. For decades, key aspects of work-from getting a job to workplace norms to advancement and mobility-ignored and failed Black people. While explicit discrimination...

In “The Humor Habit”, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time. You'll find 100 ways to have more fun at work, methods to...

A penetrating look at how Web3 will shape our shared future In The Future of Community, a team of Web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact Web3 is having-and will continue to have-on our technological and social landscapes. The authors discuss why Web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world. You'll discover a whole host...

Are you're a Type A, stressed out, work, work, work achievement junkie, who's not really satisfied with the life you're living? And you don't really appreciate the "touchy-feely" pseudo-psychologist self-improvement gurus writing today? Well, I've got an excellent book recommendation for you. The Daily Six is written by a hard-driving, Type A, no-nonsense businessman who ran headlong into the "brick wall of enlightenment." Chappelear calls that...

The Building Blocks of a Better Future is a simple and easy-to-read book will help you understand the basics of Bitcoin, blockchains, and cryptocurrencies with simple illustrations and examples. This book explores: Day in the Life in a Decentralized World What are Currencies? Brief History of Currencies & Payments What Does Bitcoin Solve? How Does Bitcoin Work? Bitcoin Mining Ethereum Tokens (Including NFTs) Proof of Stake (PoS) Cryptocurrencies...

Investing is the best thing teenagers can do to build long-term wealth and become financially free. Learning the art of stock trading as well as the related topic of money management is so important, and the younger the better. This book, written by a teenager for teenagers, covers everything a teen will need to know to set them up for success in the stock market. These six sections divide up the book: Part I: Benefits Part II: Getting Started Part...

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry but also imparts the wisdom and strategies he developed along the way. Hopkins, known for his rigorous testing and result-driven approach,...