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The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor".
This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned...
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English
Description
The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs".
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. The author points out that it is not the case; it offers instead a...
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English
Description
The must-read summary of Gary Hoover's book: "Hoover's Vision: Original Thinking for Business Success".
This complete summary of the ideas from Gary Hoover's book "Hoover's Vision" reveals the author's suggestion that success doesn't come from trying to imitate the business models of today's leading corporations. The key is developing your own business models suited to your market. In his book, the author explains that there are three strategies...
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English
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This complete summary of the ideas from Julie Bick's book "All I Really Need To Know In Business I Learned At Microsoft" shows that Microsoft is one of the most successful companies in the world, and is often considered to be a shining example of a business that is able to change quickly and effectively to accommodate shifts in the market. The intense, dynamic working environment is filled with highly motivated and hard-working individuals, making...
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English
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This complete summary of the ideas from Tim Burns' book "Enterpreneurship.com" shows that the days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is concise, flexible enough to permit modifications to be made along the way and focused on one key point — how profitability will be achieved. This is the essence of...
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English
Description
The must-read summary of Michael Gerber's book: "The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business".
This complete summary of the ideas from Michael Gerber's book "The E-Myth Enterprise" shows how you can take a great idea and turn it into a thriving and enduring business by meeting two absolute requirements: satisfying your influencers and meeting preferences. In his book, the author explains the importance of doing each of...
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English
Description
The must-read summary of Mick Brown's book: "Richard Branson: The Inside Story".
This complete summary of the ideas from Mick Brown's book "Richard Branson" tells the story of the dynamic British entrepreneur and adventurer, Richard Branson. In his book, the author examines Branson's childhood, upbringing, education and how he progressively built his extremely successful business empire starting from his own record shop in London which later developed...
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English
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This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. In his book, the author explains that the main aim of business is to serve people's needs - although those people do not always act rationally. In fact, they are like a mass of contradictions, paradoxes...
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English
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".
This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is...
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English
Description
The must-read summary of W. E. Pete Peterson's book: "Almost Perfect: How a Bunch of Regular Guys Built WordPerfect Corporation".
This complete summary of the ideas from W. E. Pete Peterson's book "Almost Perfect" tells the story of Bruce Bastian and how he created WordPerfect. In this book, the author reveals how the company rose to fame through its progress and innovations, as well as the many challenges it faced. This summary sheds some light...
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Language
Français
Description
Cet ebook propose un résumé du livre "Steve Jobs: La Biographie exclusive" par Walter Isaacson.
Steve Jobs fut un génie et un visionnaire. Quand il décidait de réaliser quelque chose, il ne reculait devant rien pour que cela se fasse.
Tout au long de sa carrière, son travail se situa à la frontière entre la technologie et l'art. Son esprit, son franc-parler et sa capacité unique de convaincre et de vendre poussaient ses collaborateurs...
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English
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The must-read summary of Tom Hopkins' book "How to Master the Art of Selling: The Best Book Ever Written on Selling & Salesmanship".
This complete summary of the ideas from Tom Hopkins' book "How To Master The Art of Selling" exposes how the best salesmen employ skills that can be easily understood, learned and applied. Examining every stage of sales and selling, from sales calls to initial meetings, follow-ups and long-term strategies, this useful...
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English
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This complete summary of the ideas from Jack Welch and John Byrne's book "Jack" shows that Jack Welch joined General Electric in 1960. From 1981 to 2001, he served as chairman and CEO of the company. In his book, he takes the reader through his enormously successful career, identifying his successes, his philosophy for leading a company and how to deal with the roadblocks. Welch was always openly ambitious: after only four years in the company he...
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English
Description
This complete summary of the ideas from Jim McCann's book "Stop and Sell the Roses" reveals the secrets to McCann's success: warm human relationships. In his book, the author explains how he achieved success with his company by understanding not only how business relationships work, but also how the business should relate most effectively with customers. This summary is an inspiring account of how Jim McCann realized that human contact was the key...
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English
Description
The must-read summary of Alfred P. Sloan Jr.'s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".
This complete summary of the ideas from Alfred P. Sloan Jr.'s book "My Years with General Motors" shares Alfred P. Sloan Jr.'s experience as a CEO of General Motors from 1923 to 1946. In his book, the author explains the policies and processes he used at General Motors to make it the number one...
Author
Language
Español
Description
Resumen completo del libro "Steve Jobs: La Biografía exclusiva" por Walter Isaacson.
Steve Jobs fue un visionario y un genio. Si decidía que algo debía realizarse, entonces luchaba para asegurarse que sucediera.
Durante toda su carrera, vivió y trabajó constantemente en una intersección entre la tecnología y el arte. Con su ingenio, franqueza y una habilidad única para vender y convencer, llevó a los integrantes de su equipo a superarse...
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English
Description
The must-read summary of Bruce Judson's book: "Go It Alone: The Secret to Building a Successful Business On Your Own"
This complete summary of the ideas from Bruce Judson's book "Go It Alone" shows that the era of the go-it-alone entrepreneur has arrived. Specifically, technology in the form of e-mail, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build...
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Language
English
Description
The must-read summary of Jim Camp's book: "Start with No: The Negotiating Tools that the Pros Don't Want You to Know".
This complete summary of the ideas from Jim Camp's book "Start with No" shows how we all make negotiations every day of our lives and it's important to develop strong negotiation skills. In his book, the author explains why a 'win-win' situation is the wrong approach to negotiations and why all good negotiations start with a "no"....
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Language
English
Description
The must-read summary of Alistair Croll and Benjamin Yoskovitz's book: "Lean Analytics: Using Data to Build a Startup Faster".
This complete summary of the ideas from Alistair Croll and Benjamin Yoskovitz's book "Lean Analytics" shows how you can definitively determine what to sell and find out what customers really want to buy. The authors explain how you can turn questions about the business into statistical measures and discover the truthful answers....
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English
Description
This complete summary of the ideas from David Novak's book "Taking People with You" shows that the only way you can achieve something great is if you learn how to take others with you in the direction of your dreams. Therefore, becoming a leader is a prerequisite of success. This summary highlights the three steps to maximise your success; getting the right mind-set, having a clear plan, and following through and making people accountable.
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