Catalog Search Results
Author
Accelerated Reader
IL: UG - BL: 4.9 - AR Pts: 14
Language
English
Description
Brad Cutler, twenty-eight, is a rising star at his New York ad agency, about to marry the girl of his dreams. Anyone would agree he has it all ... a great career, a beautiful and loving fiancee, and a fairy tale life ahead of him--when memories of a high school girlfriend begin to torment him and he must find his old love and make amends.
Author
Language
English
Description
The Brushstroke Legacy by Gold Angel-winning author Lauraine Snelling highlights a modern woman's journey of self-discovery. When Chicago native Ragni Claussen grudgingly agrees to take her sullen niece with her to spruce up the family's old North Dakota cabin, she uncovers long-hidden secrets about how her great-grandmother, in 1903, learned to live and paint and love in this very place.
Author
Series
Christmas camp volume 1
Language
English
Formats
Description
Haley Hanson's idea of the perfect Christmas is escaping to the Caribbean to work so she can avoid all the traditional Christmas distractions. Over the years, she's sacrificed her personal life to climb the corporate ladder at a prestigious Boston advertising agency. Now she just needs to land a coveted Christmas toy company account to make partner. But first, her boss thinks she needs a holiday attitude adjustment, so he ships her off to a Christmas...
Author
Language
English
Formats
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
Author
Series
Language
English
Formats
Description
Ever since a heated late-night kiss - that absolutely should not have happened - cowboy Josh Thalberg makes former Hollywood bad girl Whitney Winslow's pulse beat faster. But when she decides to use his gorgeous leatherwork in her new upscale lingerie shop, Leather & Lace, she's determined to keep their relationship strictly professional . . . even if she wants so much more.
Author
Language
English
Formats
Description
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey...
Author
Series
Language
English
Description
A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics.
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials...
Author
Language
English
Formats
Description
Why is J�agermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...
10) Hot property
Author
Series
Hot zone volume 4
Language
English
Formats
Description
After he makes a costly mistake in the World Series, center fielder John Roper tries to get his life back on track with the aid of Hot Zone publicist Amy Stone, a project that is undermined by the constant intrusion of his family.
Author
Language
English
Description
"The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual...
Author
Language
English
Description
Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly.
It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain.
Huge companies like Coca Cola and Nike are making millions of Dollars extra per month using Facebook...
Author
Language
English
Description
Get into e-mail marketing and enjoy the amazing passive income it can produce for you!
Dear Friend,
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold a candle to just how effective list marketing can be. Its easy to see why, survey after survey, marketing firms keep putting e-mail marketing at...
Author
Language
English
Description
Dear Friend:
Are you looking to host your own show?
If you want to start your own podcast, but you don't know how and where to begin, you came to the right place.
If you are starting your own show from scratch and you are doing everything yourself, then you need all the help you can get. While recording and publishing your own podcast may sound simple enough, there are actually a lot of things that happen behind the scenes.
Planning and creating...
16) IAuthor
Author
Language
English
Description
The basics behind 'I Author' is all about matching the customer's needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer's needs it will attract qualified prospects, along with the ability to build trust-based on compatible interests.
Author
Language
Español
Description
Érase una vez un mundo en el que la comunicación funcionaba solo en una dirección. Cada día, marcas e instituciones se limitaban a repetir su mensaje muchas veces. Pero entonces, llegó un tsunami digital, arrasó aquel mundo, y el público empezó a decidir cómo y cuándo deseaba recibir la información. Por ese motivo, las marcas tuvieron que reinventar completamente sus estrategias de comunicación. Hasta que un día, apareció el storytelling...
Author
Language
English
Formats
Description
Returning to her Montana hometown to put her life back together, successful advertising executive Michelle Turner struggles to bridge the distance between herself and her dying father, an aging Hollywood star, help her troubled teenage son, and come to terms with Sam McPhee, the rugged lover who had left her years ago.
Author
Language
English
Description
Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's...
Author
Series
Language
Español
Description
Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la publicidad, este texto aborda las lógicas de producción de valor y de producción de conocimiento en el campo publicitario. Estos nuevos temas no son excluyentes con el énfasis que el primer documento hace en los procesos comunicativos y semióticos...
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