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Author
Series
Language
English
Description
In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand.
This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need, how to stay current and future-proof your career, useful digital marketing tools, channels, frameworks and procedures,...
Author
Language
English
Description
Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes sites and blogs for networking, social media brands and reputation, legal issues.
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