Microtrends squared : the new small forces driving the big disruptions today
(Book)

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Published
New York : Simon & Schuster, 2018.
Edition
First Simon & Schuster hardcover edition
Physical Desc
413 pages : illustrations ; 24 cm
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LocationCall NumberStatus
Minneapolis Public Library303.49 Penn, MarkOn Shelf

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Published
New York : Simon & Schuster, 2018.
Format
Book
Edition
First Simon & Schuster hardcover edition
Language
English

Notes

General Note
Includes index
Description
Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships
Description
"Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged--as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to under¬stand the wave of the future when it is just a ripple."--Dust jacket
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WorldShare provided record

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Citations

APA Citation, 7th Edition (style guide)

Penn, M. J., & Fineman, M. (2018). Microtrends squared: the new small forces driving the big disruptions today (First Simon & Schuster hardcover edition). Simon & Schuster.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Penn, Mark J. and Meredith, Fineman. 2018. Microtrends Squared: The New Small Forces Driving the Big Disruptions Today. Simon & Schuster.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Penn, Mark J. and Meredith, Fineman. Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Simon & Schuster, 2018.

MLA Citation, 9th Edition (style guide)

Penn, Mark J.,, and Meredith Fineman. Microtrends Squared: The New Small Forces Driving the Big Disruptions Today First Simon & Schuster hardcover edition, Simon & Schuster, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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