Friction : passion brands in the age of disruption
(Book)
Author
Contributors
Berg, Jordan, author.
Published
Brooklyn, NY : powerHouse Books, 2017.
Edition
First edition.
Physical Desc
238 pages : illustrations (some color) ; 25 cm
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Central Kansas Library System - CKLS Rotating Books | RB 658.827 ROS | On Shelf |
More Details
Published
Brooklyn, NY : powerHouse Books, 2017.
Format
Book
Edition
First edition.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 230-232) and index.
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
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Citations
APA Citation, 7th Edition (style guide)
Rosenblum, J., & Berg, J. (2017). Friction: passion brands in the age of disruption (First edition.). powerHouse Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Rosenblum, Jeff and Jordan, Berg. 2017. Friction: Passion Brands in the Age of Disruption. powerHouse Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Rosenblum, Jeff and Jordan, Berg. Friction: Passion Brands in the Age of Disruption powerHouse Books, 2017.
MLA Citation, 9th Edition (style guide)Rosenblum, Jeff,, and Jordan Berg. Friction: Passion Brands in the Age of Disruption First edition., powerHouse Books, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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