Subscription Marketing
(eAudiobook)

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Average Rating
Published
Author's Republic, 2017.
Status
Available Online

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Physical Description
4h 37m 34s
Format
eAudiobook
Language
English
ISBN
9781518949845

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Citations

APA Citation, 7th Edition (style guide)

Anne Janzer., Anne Janzer|AUTHOR., & Anne Janzer|READER. (2017). Subscription Marketing . Author's Republic.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Anne Janzer, Anne Janzer|AUTHOR and Anne Janzer|READER. 2017. Subscription Marketing. Author's Republic.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Anne Janzer, Anne Janzer|AUTHOR and Anne Janzer|READER. Subscription Marketing Author's Republic, 2017.

MLA Citation, 9th Edition (style guide)

Anne Janzer, Anne Janzer|AUTHOR, and Anne Janzer|READER. Subscription Marketing Author's Republic, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID854a809c-b668-81e8-112a-58c0a18315a1-eng
Full titlesubscription marketing
Authorjanzer anne
Grouping Categorybook
Last Update2023-05-15 20:04:00PM
Last Indexed2024-03-29 02:09:39AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 10, 2023
Last UsedSep 17, 2023

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    [synopsis] => Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

Completely revised and expanded to reflect the growing Subscription Economy

This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
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