Matrimony, Inc.: From Personal Ads to Dating Apps: How America Fell for Advertising for Love
(eBook)

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Published
Pegasus Books, 2020.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781643135793

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APA Citation, 7th Edition (style guide)

Francesca Baumont., & Francesca Baumont|AUTHOR. (2020). Matrimony, Inc.: From Personal Ads to Dating Apps: How America Fell for Advertising for Love . Pegasus Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Francesca Baumont and Francesca Baumont|AUTHOR. 2020. Matrimony, Inc.: From Personal Ads to Dating Apps: How America Fell for Advertising for Love. Pegasus Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Francesca Baumont and Francesca Baumont|AUTHOR. Matrimony, Inc.: From Personal Ads to Dating Apps: How America Fell for Advertising for Love Pegasus Books, 2020.

MLA Citation, 9th Edition (style guide)

Francesca Baumont, and Francesca Baumont|AUTHOR. Matrimony, Inc.: From Personal Ads to Dating Apps: How America Fell for Advertising for Love Pegasus Books, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDdd5a507d-e54b-69c5-f7ed-2df5b4e5759b-eng
Full titlematrimony inc from personal ads to dating apps how america fell for advertising for love
Authorbaumont francesca
Grouping Categorybook
Last Update2022-10-18 21:40:45PM
Last Indexed2024-03-27 03:26:25AM

Book Cover Information

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First LoadedNov 1, 2022
Last UsedJul 21, 2023

Hoopla Extract Information

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    [synopsis] => A clever, thoughtful, and funny history that reveals how our the Union of states was built on a much more personal union of people.

What could the relationships of homesteaders in 19th century New England possible have in common with the iphones and millennials today? At once heartbreaking and heartwarming, Matrimony Inc. reveals the common thread that wends its way through not just marriages and relationships throughout the centuries, but American social history itself: personal ads.

Often dismissed as the realm of desperate lonelyhearts or worse, advertising for relationships, whether for pure love and companionship or the more practical societal elements of marriage, played a surprisingly vital role in early American society. Today, dating apps are essentially technologically evolved personal ads that allow people to match with potential partners even more rapidly and (hopefully) successfully thanks to sophisticated alogirthms.

And yet, online profiles, like the print ads before them, remain puzzles to be solved. Decades ago, you would find "Man who likes pasta seeks woman who likes sauce." What intimate mysteries are held within such a line?

As early as 1722, marriage ads were popping up in colonial American papers. Matchmakers and family-arranged marriages were falling out of fashion, and soon "Husband Wanted" or "Seeking Wife" ads would appear from Washington to Wyoming, Kansas to California.

These ads provided a vital service, particularly for white settlers on the American frontier. The homestead land policies encouraged marriage by making it hugely financially worthwhile. "So anxious are our settlers for wives that they never ask a single lady her age. All they require is teeth," declared a correspondent for the Dubuque Iowa News in 1838 in a state where men outnumbered women three to one.

Though the dating pools of New York or San Francisco might not be dentally-fixated, Matrimony Inc. will put idly swiping through Tinder into fascinating and vividly fresh historical context.
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