Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
ISBN
9782806233400
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
BusinessNews Publishing., & BusinessNews Publishing|AUTHOR. (2013). Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book . Business Book Summaries.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)BusinessNews Publishing and BusinessNews Publishing|AUTHOR. 2013. Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book. Business Book Summaries.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)BusinessNews Publishing and BusinessNews Publishing|AUTHOR. Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book Business Book Summaries, 2013.
MLA Citation, 9th Edition (style guide)BusinessNews Publishing, and BusinessNews Publishing|AUTHOR. Summary: Inbound Marketing: Review and Analysis of Halligan and Shah's Book Business Book Summaries, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 1cd0e9f1-5ce2-3c57-37df-f68f3b710f08-eng |
---|---|
Full title | summary inbound marketing review and analysis of halligan and shahs book |
Author | publishing businessnews |
Grouping Category | book |
Last Update | 2023-10-06 20:16:23PM |
Last Indexed | 2024-04-27 00:03:19AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Apr 9, 2023 |
Last Used | Apr 25, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2013 [artist] => BusinessNews Publishing [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/prm_9782806233400_270.jpeg [titleId] => 13059728 [isbn] => 9782806233400 [abridged] => [language] => ENGLISH [profanity] => [title] => Summary: Inbound Marketing [demo] => [segments] => Array ( ) [pages] => 43 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => BusinessNews Publishing [artistFormal] => BusinessNews Publishing, [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Digital Marketing [2] => E-commerce [3] => Marketing [4] => Multilevel [5] => Sales & Selling [6] => Study Aids ) [price] => 0.4 [id] => 13059728 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies is that this doesn't require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn't be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities and then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers; by using social media such as Twitter, you can ask people directly how they would improve your product. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Inbound Marketing" and discover a method that can be cheaper, more effective, and help you create a better product without costly market research. [url] => https://www.hoopladigital.com/title/13059728 [pa] => [subtitle] => Review and Analysis of Halligan and Shah's Book [publisher] => Business Book Summaries [purchaseModel] => INSTANT )