Selling to the Affluent
(eBook)

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Published
RosettaBooks, 2012.
Status
Available Online

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Format
eBook
Language
English
ISBN
9780795325991

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Citations

APA Citation, 7th Edition (style guide)

Thomas J. Stanley., & Thomas J. Stanley|AUTHOR. (2012). Selling to the Affluent . RosettaBooks.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Thomas J. Stanley and Thomas J. Stanley|AUTHOR. 2012. Selling to the Affluent. RosettaBooks.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Thomas J. Stanley and Thomas J. Stanley|AUTHOR. Selling to the Affluent RosettaBooks, 2012.

MLA Citation, 9th Edition (style guide)

Thomas J. Stanley, and Thomas J. Stanley|AUTHOR. Selling to the Affluent RosettaBooks, 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID0664148e-294a-605f-e6af-5d468a988730-eng
Full titleselling to the affluent
Authorstanley thomas j
Grouping Categorybook
Last Update2024-01-25 19:05:22PM
Last Indexed2024-03-26 23:29:01PM

Book Cover Information

Image Sourcehoopla
First LoadedJan 28, 2023
Last UsedSep 28, 2023

Hoopla Extract Information

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    [synopsis] => From the New York Times-bestselling coauthor of The Millionaire Next Door. 
 
In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent-and delivers a strategy for salespeople to leverage that information to the best advantage. 
 
This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs-frequently different from those of less affluent markets-and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset-including business owners, men and women, and the retired. It's the most detailed and inclusive manual on the market for selling to the wealthy.
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