The Future of Competition: Co-Creating Unique Value With Customers
(eBook)

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Published
Harvard Business Review Press, 2004.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781422160749

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Citations

APA Citation, 7th Edition (style guide)

C. K. Prahalad., C. K. Prahalad|AUTHOR., & Venkat Ramaswamy|AUTHOR. (2004). The Future of Competition: Co-Creating Unique Value With Customers . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

C. K. Prahalad, C. K. Prahalad|AUTHOR and Venkat Ramaswamy|AUTHOR. 2004. The Future of Competition: Co-Creating Unique Value With Customers. Harvard Business Review Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

C. K. Prahalad, C. K. Prahalad|AUTHOR and Venkat Ramaswamy|AUTHOR. The Future of Competition: Co-Creating Unique Value With Customers Harvard Business Review Press, 2004.

MLA Citation, 9th Edition (style guide)

C. K. Prahalad, C. K. Prahalad|AUTHOR, and Venkat Ramaswamy|AUTHOR. The Future of Competition: Co-Creating Unique Value With Customers Harvard Business Review Press, 2004.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID3b0fd14e-8f1a-c41f-dc0d-30543574c6fa-eng
Full titlefuture of competition co creating unique value with customers
Authorprahalad c k
Grouping Categorybook
Last Update2022-10-18 21:40:45PM
Last Indexed2024-03-27 00:41:44AM

Book Cover Information

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Hoopla Extract Information

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    [synopsis] => In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital-a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
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