The Future of Competition: Co-Creating Unique Value With Customers
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
ISBN
9781422160749
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
C. K. Prahalad., C. K. Prahalad|AUTHOR., & Venkat Ramaswamy|AUTHOR. (2004). The Future of Competition: Co-Creating Unique Value With Customers . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)C. K. Prahalad, C. K. Prahalad|AUTHOR and Venkat Ramaswamy|AUTHOR. 2004. The Future of Competition: Co-Creating Unique Value With Customers. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)C. K. Prahalad, C. K. Prahalad|AUTHOR and Venkat Ramaswamy|AUTHOR. The Future of Competition: Co-Creating Unique Value With Customers Harvard Business Review Press, 2004.
MLA Citation, 9th Edition (style guide)C. K. Prahalad, C. K. Prahalad|AUTHOR, and Venkat Ramaswamy|AUTHOR. The Future of Competition: Co-Creating Unique Value With Customers Harvard Business Review Press, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 3b0fd14e-8f1a-c41f-dc0d-30543574c6fa-eng |
---|---|
Full title | future of competition co creating unique value with customers |
Author | prahalad c k |
Grouping Category | book |
Last Update | 2022-10-18 21:40:45PM |
Last Indexed | 2024-03-27 00:41:44AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Apr 8, 2023 |
Last Used | Oct 4, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2004 [artist] => C. K. Prahalad [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781422160749_270.jpeg [titleId] => 12438979 [isbn] => 9781422160749 [abridged] => [language] => ENGLISH [profanity] => [title] => The Future of Competition [demo] => [segments] => Array ( ) [pages] => 272 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => C. K. Prahalad [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Venkat Ramaswamy [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Forecasting ) [price] => 3.69 [id] => 12438979 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital-a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value. [url] => https://www.hoopladigital.com/title/12438979 [pa] => [subtitle] => Co-Creating Unique Value With Customers [publisher] => Harvard Business Review Press [purchaseModel] => INSTANT )