Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Tech…
(eAudiobook)

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Published
Ascent Audio, 2017.
Status
Available Online

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Physical Description
7h 30m 0s
Format
eAudiobook
Language
English
ISBN
9781469067520

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Citations

APA Citation, 7th Edition (style guide)

Chris J. Snook., Chris J. Snook|AUTHOR., Travis Wright|AUTHOR., & Walter Dixon|READER. (2017). Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Tech… . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Chris J. Snook et al.. 2017. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Tech…. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Chris J. Snook et al.. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Tech… Ascent Audio, 2017.

MLA Citation, 9th Edition (style guide)

Chris J. Snook, Chris J. Snook|AUTHOR, Travis Wright|AUTHOR, and Walter Dixon|READER. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Tech… Ascent Audio, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID462bc701-351f-2097-41d1-429e4df60d83-eng
Full titledigital sense the common sense approach to effectively blending social business strategy marketing tech
Authorsnook chris j
Grouping Categorybook
Last Update2023-01-14 19:02:10PM
Last Indexed2024-03-16 00:25:40AM

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    [synopsis] => Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.

The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.

* Optimize competitive advantage and customer experience
* Map strategy back to business objectives
* Engage customers with a pragmatic, proven marketing system
* Reorganize sales and marketing to fill talent and knowledge gaps
Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one-what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
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