JMP 14 Consumer Research
(eBook)
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Format
eBook
Language
English
ISBN
9781635264982
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Citations
APA Citation, 7th Edition (style guide)
Various Authors., & Various Authors|AUTHOR. (2018). JMP 14 Consumer Research . SAS Institute.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Various Authors and Various Authors|AUTHOR. 2018. JMP 14 Consumer Research. SAS Institute.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Various Authors and Various Authors|AUTHOR. JMP 14 Consumer Research SAS Institute, 2018.
MLA Citation, 9th Edition (style guide)Various Authors, and Various Authors|AUTHOR. JMP 14 Consumer Research SAS Institute, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
| Grouped Work ID | 3a7c1fe0-9132-1aa2-f667-6f3bdfad16e4-eng |
|---|---|
| Full title | jmp 14 consumer research |
| Author | authors various |
| Grouping Category | book |
| Last Update | 2022-10-18 21:40:45PM |
| Last Indexed | 2024-04-18 00:12:04AM |
Book Cover Information
| Image Source | hoopla |
|---|---|
| First Loaded | May 8, 2023 |
| Last Used | May 8, 2023 |
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[synopsis] => JMP 14 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. Multiple Factor Analysis is frequently used in sensory analysis to account for differing measures among panelists. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
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