Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2011
    [artist] => Dr. Kevin Dutton
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/opr_9780547545233_270.jpeg
    [titleId] => 11990863
    [isbn] => 9780547545233
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Split-Second Persuasion
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 304
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Dr. Kevin Dutton
                    [artistFormal] => Dutton, Dr. Kevin
                    [relationship] => AUTHOR
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        )

    [genres] => Array
        (
            [0] => Interpersonal Relations
            [1] => Psychology
            [2] => Science
        )

    [price] => 3.99
    [id] => 11990863
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst-Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it's not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton's fascinating and provocative book will help anyone tap into the power of split-second persuasion.
    [url] => https://www.hoopladigital.com/title/11990863
    [pa] => 
    [subtitle] => The Ancient Art and New Science of Changing Minds
    [publisher] => Houghton Mifflin Harcourt
    [purchaseModel] => INSTANT
)