Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
(eBook)

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Published
Rockport Publishers, 2008.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781616736668

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Citations

APA Citation, 7th Edition (style guide)

Perry Chua., Perry Chua|AUTHOR., & Dann Ilicic|AUTHOR. (2008). Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies . Rockport Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Perry Chua, Perry Chua|AUTHOR and Dann Ilicic|AUTHOR. 2008. Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies. Rockport Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Perry Chua, Perry Chua|AUTHOR and Dann Ilicic|AUTHOR. Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies Rockport Publishers, 2008.

MLA Citation, 9th Edition (style guide)

Perry Chua, Perry Chua|AUTHOR, and Dann Ilicic|AUTHOR. Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies Rockport Publishers, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDc846a034-4b4f-8f9e-776b-60133f7e26e9-eng
Full titlelogo savvy top brand design firms share their naming and identity strategies
Authorchua perry
Grouping Categorybook
Last Update2022-10-18 21:40:45PM
Last Indexed2024-03-27 03:03:01AM

Book Cover Information

Image Sourcehoopla
First LoadedMar 16, 2023
Last UsedJul 3, 2023

Hoopla Extract Information

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    [synopsis] => How to choose a name and create a catchy mark: After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
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