Boss Lady
(eBook)

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Published
The University of North Carolina Press, 2017.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781469633039

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Citations

APA Citation (style guide)

Edith Sparks., & Edith Sparks|AUTHOR. (2017). Boss Lady . The University of North Carolina Press.

Chicago / Turabian - Author Date Citation (style guide)

Edith Sparks and Edith Sparks|AUTHOR. 2017. Boss Lady. The University of North Carolina Press.

Chicago / Turabian - Humanities Citation (style guide)

Edith Sparks and Edith Sparks|AUTHOR. Boss Lady The University of North Carolina Press, 2017.

MLA Citation (style guide)

Edith Sparks, and Edith Sparks|AUTHOR. Boss Lady The University of North Carolina Press, 2017.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouping Information

Grouped Work ID9592f323-f12c-7c9f-320b-152aa0ca0574
Full titleboss lady how three women entrepreneurs built successful big businesses in the mid twentieth century
Authorsparks edith
Grouping Categorybook
Last Update2021-09-16 20:56:14PM
Last Indexed2021-09-20 06:46:47AM

Hoopla Extract Information

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            [2] => Corporate & Business History
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    [synopsis] => Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith Sparks restores the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930's, sold them to major corporations in the 1960's and 1970's, and became members of their corporate boards. These leaders began their ascent to the highest echelons of the business world before women had widespread access to higher education and before there were federal programs to incentivize women entrepreneurs or laws to prohibit credit discrimination. In telling their stories, Sparks demonstrates how these women at once rejected cultural prescriptions and manipulated them to their advantage, leveraged familial connections, and seized government opportunities, all while advocating for themselves in business environments that were not designed for women, let alone for women leaders. By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.
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    [publisher] => The University of North Carolina Press
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