Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2006
    [artist] => Harry Beckwith
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/hbg_9781594837159_270.jpeg
    [titleId] => 11792280
    [isbn] => 9781594837159
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Selling the Invisible
    [demo] => 
    [segments] => Array
        (
        )

    [duration] => 1h 37m 0s
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Harry Beckwith
                    [artistFormal] => Beckwith, Harry
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Jeffrey Jones
                    [artistFormal] => Jones, Jeffrey
                    [relationship] => READER
                )

        )

    [genres] => Array
        (
            [0] => Business
        )

    [price] => 2.99
    [id] => 11792280
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
    [url] => https://www.hoopladigital.com/title/11792280
    [pa] => 
    [subtitle] => A Field Guide to Modern Marketing
    [publisher] => Hachette Audio
    [purchaseModel] => INSTANT
)