Fascinate: How to Make Your Brand Impossible to Resist
(eAudiobook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Physical Description
7h 39m 45s
Format
eAudiobook
Language
English
ISBN
9780062445605
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Sally Hogshead., Sally Hogshead|AUTHOR., & Sally Hogshead|READER. (2016). Fascinate: How to Make Your Brand Impossible to Resist . HarperAudio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sally Hogshead, Sally Hogshead|AUTHOR and Sally Hogshead|READER. 2016. Fascinate: How to Make Your Brand Impossible to Resist. HarperAudio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sally Hogshead, Sally Hogshead|AUTHOR and Sally Hogshead|READER. Fascinate: How to Make Your Brand Impossible to Resist HarperAudio, 2016.
MLA Citation, 9th Edition (style guide)Sally Hogshead, Sally Hogshead|AUTHOR, and Sally Hogshead|READER. Fascinate: How to Make Your Brand Impossible to Resist HarperAudio, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | d2623a76-d15e-68e7-26f1-a0728232f86d-eng |
---|---|
Full title | fascinate how to make your brand impossible to resist |
Author | hogshead sally |
Grouping Category | book |
Last Update | 2024-04-02 20:56:56PM |
Last Indexed | 2024-04-18 02:37:56AM |
Book Cover Information
Image Source | coce_google_books |
---|---|
First Loaded | Sep 8, 2022 |
Last Used | Feb 25, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2016 [artist] => Sally Hogshead [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/hpc_9780062445605_270.jpeg [titleId] => 11633758 [isbn] => 9780062445605 [abridged] => [language] => ENGLISH [profanity] => [title] => Fascinate [demo] => [segments] => Array ( ) [duration] => 7h 39m 45s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Sally Hogshead [artistFormal] => Hogshead, Sally [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Sally Hogshead [artistFormal] => Hogshead, Sally [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.99 [id] => 11633758 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case; • Which city, neighborhood, and house you choose; • Which profession and company you join; • Where you go on vacation; • Which book you buy off the shelf. Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful. [url] => https://www.hoopladigital.com/title/11633758 [pa] => [subtitle] => How to Make Your Brand Impossible to Resist [publisher] => HarperAudio [purchaseModel] => INSTANT )