John Allen Nelson
Author
Language
English
Description
Winning Across Global Markets examines how 145-year old Nokia grew from a small paper mill in Finland to a multinational telecommunications leader. Why are Nokia's globalization lessons so critical across industries and worldwide? While most large multinational companies enjoy inherent advantages in which their home base/country/flagship location often accounts for 30 - 50% of their revenues, small- multinationals like Nokia who have a home base market...