The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog...

Learn how to use surprises, guessing games, and suspense to invite readers into your story.

Using David and Goliath and "What the Dog Saw," Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.

The interview is the critical foundation for developing character in nonfiction. Malcolm teaches you how to conduct an interview to uncover what is uniquely interesting about your subject.

Learn how Malcolm grows the idea of a story, and how he tests new ideas with family and friends.

A compendium about one of host Malcolm Gladwell's greatest obsessions: education. Malcolm Gladwell has long relished the opportunity to skewer the upper echelons of higher education, from the institution of U.S. News & World Report's Best College rankings to the LSATs to the luxe Bowdoin College cafeteria. The Myths of Meritocracy: A Revisionist History Education Anthology, upends the traditional thinking around how education should work and tries...

Malcolm believes that you can't become a great writer without being a great reader. Learn Malcolm's strategies for critical reading.

Malcolm delivers his parting words about the true intent of nonfiction writing.

If you could choose to describe a character by the way they look, or by what they keep in their bedroom, Malcolm says to choose the bedroom. Learn how to use the setting and action around a character to build their personality.